FAIR LAWN, NJ - Fair Lawn Police will be conducting a Street Smart NJ pedestrian safety education campaign aimed at reducing pedestrian-motor vehicle crashes in New Jersey during the calendar year of 2020. 

Street Smart NJ is a collaborative effort between public, private and non-profit organizations. During the campaign, local police will be enforcing pedestrian laws in Fair Lawn and working with several partners – including local businesses, religious institutions and schools. 

Fair Lawn will kick-off its Street Smart NJ campaign on January 30.

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“Over the last few years, Fair Lawn has been creating more crosswalks and bike lanes, installing three flashing beacon rapid repeaters per year and putting more crossing guards on our streets," Fair Lawn Mayor Kurt Peluso said. "We are very proud of the strides we have made and will continue to work to make Fair Lawn an even more pedestrian-friendly community.” 

Pedestrian safety is a concern nationwide, but it is particularly important in New Jersey, which the federal government has designated a pedestrian safety focus state for its high rate of fatalities and injuries. Pedestrians comprised 29 percent (183 people) of the 624 people killed in crashes in New Jersey in 2017, nearly double the national average of 16 percent, according to the most recent data available from the National Highway Traffic Safety Administration (NHTSA). New Jersey ranks 13th in the nation in pedestrian fatalities per 100,000 people. On average, one pedestrian is killed every two days in New Jersey and 12 are injured daily. 

Street Smart NJ is one of many initiatives in New Jersey working to help the state reach its goal of zero pedestrian fatalities. The campaign reminds people that everyone has a role to play in making our streets safer. Drivers need to obey speed limits and stop for people crossing; people walking need to use crosswalks (marked and unmarked) and cross with the signals; and everyone needs to avoid distractions. 

During the campaign educational materials will be on display throughout the community and police will be distributing safety information. 

The statewide Street Smart NJ campaign is managed by the North Jersey Transportation Planning Authority (NJTPA) and began in 2013. 

Businesses, organizations and individuals interested in helping to promote the Street Smart NJ message in Fair Lawn should contact Captain Joseph Dawicki (201-794-5409, jdawicki@fairlawnpd.com) or Captain Brian LaRosa (201-564- 6175, blarosa@fairlawnpd.com). To learn more about the campaign, visit bestreetsmartnj.org. The campaign is also on Facebook (/StreetSmartNJ) and Twitter (@njstreetsmart).