Billboards, Magazines, Will Launch Flemington's Branding Campaign

b2f70235fed3c909eb40_judy_goodwin_2.jpg
Outgoing Flemington Community Partnership Executive Director Judy Goodwin Credits: Curtis Leeds / TAPinto Flemington-Raritan file photo
b2f70235fed3c909eb40_judy_goodwin_2.jpg

FLEMINGTON, NJ – As it seeks to promote its “Explore Flemington” branding campaign for the borough, Flemington Community Partnership will rely extensively on billboards and print media.

The billboard campaign is expected to begin next month. It will use a digital billboard based in Piscataway, and two other billboards that will be used in various random locations, at a cost of $20,400.

The goal is to “reach outside of just the greater Flemington area,” FCP director Judy Goodwin told the FCP board at its meeting Monday.

Sign Up for E-News

Print ads will also be appearing in publications such as New Jersey Monthly, Edible Jersey, New Jersey Family and newspapers. FCP earmarked $19,400 for those ad buys, which will also include digital advertising on those sites.

Tourism, food and family-oriented marketing will be the focus of the campaign, Goodwin said.

Board member Andy Cohen cast the sole vote against the spending.

“Are we convinced about what we can deliver?” Cohen asked. “We get one chance ... they see a billboard, they come on Sunday, it’s 2 o’clock, it’s not an event. What do they see?”

Cohen wondered what might happen if “we fail to deliver on what in their mind they created” as an expectation.

“The intention is we’re just driving traffic to our website,” Goodwin answered. “The website will be the space in which we are advertising what’s going on.

“I understand the fear that maybe we don’t have enough to offer,” Goodwin added. “But the whole point of our organization is to drive traffic to Flemington. It’s a chicken-or-egg question, right? The businesses don’t come unless the people are here, the people don’t come unless the businesses are here. At a certain point, we have to show off what we do have.”

Cohen suggested that the FCP ask businesses to consider extending their hours during the campaign.

“Part of what we have to do, and we haven’t done for eight years, is promote Flemington, period,” said Jim Gano, an FCP board member who owns Crown Trophy. “There’s been nothing out there to say anything about Flemington other than bad press saying it’s a ghost town, the Union Hotel is a blight on Main Street, and things like that.”

Gano said the campaign is an opportunity “to create awareness, to create a front-line presence to all the people 40 miles out that there’s something going on here: You need to check it out.”

Gano said he’s run into resistance from some business owners about extending their hours, but that businesses need to be open when it’s convenient for customers.

“Whether we can change everyone’s mentality, I don’t know. But we have to start creating that awareness,” Gano said.

Cohen owns Barkley’s Gourmet Marketplace on Main Street and is open on Sundays. He said  he does have customers who visit and who sometimes say about the rest of town, “There’s nothing here” because so many businesses are closed.

The goal of the billboard isn’t to encourage drivers to “explore Flemington, make a U-turn and get out here, as much as it is to create that interest, awareness, do a little research, see our calendar of events” on the FCP website, Gano said.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Flemington/Raritan

Proposal for Flemington Candidates' Forum

July 17, 2018

To The editor,

This is an open note to Flemington Mayoral candidates Phil Greiner and Betsy Driver; and Borough Council candidates  Marc Hain, Brooke Warden, Chris Runion Caitlin Giles-McCormick

Re: Proposal for Candidate Forum[s] in Flemington

Folks,

Seeing how this is an extremely important election with many significant issues facing Flemington, I propose all ...

Malinowski Supports NJ Infrastructure

To the editor,

I support Tom Malinowski in the election to represent New Jersey’s 7th district this November because he will support infrastructure investments that are essential to the continued prosperity of this district.

Tom recognizes this district’s dire need for infrastructure appropriations, and he knows how essential the Gateway Project is for not only those who commute ...

Upcoming Events

Sat, July 21, 1:00 PM

PetValu, Flemington

Greyhound Adoption Program Meet & Greet

Giving Back

Sat, July 21, 4:00 PM

Downtown Flemington, Flemington

Salsa Night

Arts & Entertainment

AtlantiCast

AtlantiCast: Episode 18

On this week’s AtlantiCast, you’ll find out how accessing care at Atlantic Health System is now easier, more affordable and closer to home than ever, learn which item from the produce aisle could be the newest weapon against cancer, see what Atlantic Health System, the New York Times and Instagram all have in common and much more.

 

 

Proposal for Flemington Candidates' Forum

July 17, 2018

To The editor,

This is an open note to Flemington Mayoral candidates Phil Greiner and Betsy Driver; and Borough Council candidates  Marc Hain, Brooke Warden, Chris Runion Caitlin Giles-McCormick

Re: Proposal for Candidate Forum[s] in Flemington

Folks,

Seeing how this is an extremely important election with many significant issues facing Flemington, I propose all ...

Notice of Hearing, Raritan Township

July 16, 2018

A public hearing will be held before the Raritan Township Zoning Board of Adjustment at the Municipal Building, located at 1 Municipal Drive in the  Committee/Court Meeting Room on Thursday July 19 at 7:30 p.m. on the following application: The above applicant is requesting approval of and any and all variances and waivers as may be required by the Board for an 28.56 kw Ground Mounted P.V.