FLEMINGTON, NJ - The trademark gods conspired against the owners of a planned brewpub, forcing them to select a new name for their establishment.
Lone Eagle Brewing will be the name of the brewery that is scheduled to open later this year at 44 Stangl Road in Flemington. Last month, the owners — Todd Becker and Bob King — selected the name Conspiracy Brewing after an online campaign to name the brewery.
Although Conspiracy was trademark-free when the owners announced the name in December, subsequent research revealed that someone in Massachusetts filed paperwork in September to secure the trademark.
Coming in a close second in the voting, the name Lone Eagle was suggested because it was a nickname for Charles Lindbergh, who famously spent time in Flemington during the trial of Bruno Hauptmann, who was convicted of the kidnapping and murder of Lindbergh’s young son in the 1930s. Lindbergh earned the nickname “Lone Eagle” after successfully completing a solo flight across the Atlantic Ocean in 1927.
The owners liked the name Lone Eagle, in part, because of the subtle local connection, but also because it evokes images of pride, bravery and solitude.
“In retrospect, we should not have let (Miss Universe host) Steve Harvey announce the brewery name winner last month,” Becker quipped. “Seriously, we are really happy to have settled on a name for the brewery, but ultimately our plan is to make a name for ourselves by producing phenomenal beer and creating a warm and inviting gathering spot in downtown Flemington.”
King joked: “This just goes to show that we should have gone with my first choice: Two Idiots Brewing.”
Lone Eagle has secured trademarks for brewing, labeling and merchandising and has established an online presence at www.loneeaglebrewing.com. The interior build out of the brewery will begin this month and will be completed by mid-March, when brewing equipment will be installed. Lone Eagle has begun the search for its most-important hire, a brew master who will oversee the beer production. The owners said they hope to open the brewery by late summer or early fall this year.
Lone Eagle Brewing will be able to produce about 35,000 gallons of beer per year — or about 280,000 pints. The newly constructed 5,400-square-foot building will feature almost 2,000 square feet of loft space that will overlook the brewing operations and the serving area. The loft will be able to accommodate private events for up to 50 people and will feature a draft system dedicated to the room.
Lone Eagle plans to offer up to 10 beers on tap, including IPAs, amber ales, lagers, porters, stouts and some seasonal brews. Customers will be able to enjoy glasses of beer on site or take beer home by filling 32-ounce or 64-ounce growlers. The brewery also plans to offer cans of select beers in 4-packs.
Under state law, the brewery cannot prepare or serve food on the premises, but the owners plan to partner with local food trucks and restaurants to serve brewery customers. In addition, catered events from an outside service will be permitted.