Gary Vaynerchuk graduated from North Hunterdon High School and is a well-known author, speaker, and Internet personality.[He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.[First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

In February 2017, Vaynerchuk was a participant of Planet of the Apps, a reality television series, with  will.i.am and Gwyneth Paltrow. In the show, Vaynerchuk and the team evaluated pitches from app developers vying for investment.

In 2015 Vaynerchuk was named to Crain's New York Business 40 Under 40. Vaynerchuk was listed as one of Forbes' Top Social Influencers.