FLEMINGTON, NJ – You might call them signs of the times.
As Flemington Community Partnership seeks to increase awareness of the borough and help local businesses grow, the group has approved installing banners it hopes will support its “Explore Flemington” branding and help visitors know that there’s more to Flemington “than a couple of blocks on Main Street,” said Jay Hanigan at Monday’s FCP board meeting.
Hanigan is the owner of FastSigns on Route 12. He’s helping with the project along with Jim Gano, the owner of Crown Trophy on Reaville Avenue in the Hunterdon Shopping Center.
Hanigan described himself and Gano as “friendly competitors” who are each offering discounts to FCP for some of the materials.
The designs of the banners aren’t yet finalized but at its meeting Monday, the FCP board approved $24,775 for the project, which includes a total of 105 banners and their installation.
About 45 of the banners will be 30 inches wide and by 84 inches tall. They’ll be installed on utility poles and light poles throughout the district. The remaining banners will be about 18 inches wide and 36 inches tall.
Locations being considered for the banners include starting on North Main Street at Foran Boulevard and extending along Main Street to the Route 12 circle. About 45 banners would be installed along that route, with about 30 on the northbound side and 15 on the southbound side, Hanigan said. Some trees may need to be trimmed slightly to increase the banners’ visibility, Hanigan said.
Four large banners are planned for Church Street between Broad to Main streets and about 30 small banners will be installed in the Stangl area. About five will be reserved for the parking area at Liberty Village; other locations include Turntable Junction, Hunterdon Shopping Center and the Shoppes at Flemington.
Gano said the banner brackets will allow a banner to be removed and replaced with another, to promote a special event such as Turkey Trot or the Jazz Festival.
FCP hopes to have the banners installed by Nov. 1. That will be a challenge, because the group will need permission from the owners of the poles to install the banners. And unlike previous banners that have been used, these will be permanent. But FCP Director Ann Meredith said she’s already spoken to Mayor Phil Greiner and Councilperson Brian Swingle, and they’re in favor of using banners..
Hanigan said he’s seeking to install them in as an efficient manner as possible to help control costs.
Flemington Community Partnership is the business improvement district funded by a special tax on businesses and residential properties larger than four units that are within the district.
Editor's note: This article has been updated to claify that while Mayor Phil Greiner and Councilperson Brian Swingle are in favor of using banners, they haven't yet seen the FCP's banner plan.