Business & Finance

TAPinto Crushes Monthly Readership Record: 809,024 Readers in January 2017

2710c62a8507c73c24d1_tapinto_w_url.jpg
2710c62a8507c73c24d1_tapinto_w_url.jpg

TAPinto.net, a network of 61 franchised online hyperlocal news sites in New Jersey and New York, marked the beginning of 2017 with a record month of traffic in January.   

January also marked the launch of TAPinto Newark, which - out of the gate - broke the story of a bishop being assaulted in a cathedral in Newark. The article was picked up by ABC, NBC, CBS, the Associated Press and the UK Daily Mail, among many others. The video of the incident has garnered over 1 million views on YouTube.  
 
TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence, founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 75 towns. It is growing while other media organizations are slashing local news coverage and laying off journalists.    
 

For the month of January, TAPinto was read by more than 809,024 unique visitors, breaking its former record of 713,308 established in Sep., 2016.
 
During the last year, TAPinto has had more than 5.5 million unique visitors who've read more than 18.9 million pages on the site, both records as well.
 
"TAPinto sites are locally owned and operated and do their own original local news reporting," said CEO and Publisher Michael Shapiro. "That local ownership and local reporting makes all the difference."
 
TAPinto provides the backend, training and support to its franchisees. "We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."

 
Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.
"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," he said. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."
 
For more information on franchising TAPinto in your area, click here.
 
TAPinto.net is offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here for more information. 
 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Flemington/Raritan

The Psychology Behind My Vote for Peter Jacob

May 11, 2018

To the editor:

Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs. Maslow stated that our most basic need is for physical survival, and this will be the first thing that motivates our behavior. Once that level is fulfilled the next level up is what motivates us, and so on.

"It is quite true that man lives by bread alone ...

Peter Jacob, Clear Choice for CD7

To the editor,

In the fall of 2016, I was driving down Main Street in Flanders. As I always do before an election, I was conferring with my sister about the available choices for voting on my way to the polls. The last thing I said before I hung up, “You are going to want to make sure you check out Peter Jacob.” He is a 30 year old social worker who works with the ...

SURVIVING A STROKE: Quick Medical Response Gives Mom Her Life Back

Carotid artery dissection. It’s one of the most common causes of stroke in younger adults.

And while you might not associate the word “stroke” with younger patients, the condition – if not treated immediately – could lead to paralysis and even death.

Lindsey Singh can attest to the importance of immediacy. The 31-year-old mother of two from Flanders experienced ...

AtlantiCast

AtlantiCast: Episode 15

On this week’s AtlantiCast, learn some important tips for controlling and avoiding diabetes from an Atlantic Health System expert, see how Atlantic Health is advancing cutting-edge research, hear what’s being done to keep health care environmentally friendly and much more!

 

The Psychology Behind My Vote for Peter Jacob

May 11, 2018

To the editor:

Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs. Maslow stated that our most basic need is for physical survival, and this will be the first thing that motivates our behavior. Once that level is fulfilled the next level up is what motivates us, and so on.

"It is quite true that man lives by bread alone ...

Crusades Barbers Grand Opening

May 10, 2018

Crusades Barbers Grand Opening Saturday, May 12,  9 a.m. to 3 p.m.

149 Route 31 Flemington, next to the Flemington Department Store

Discounts on haircuts / food catered by King Tut restaurant in Lebanon / grilling by next door neighbor Rogers Appliances / part of Crusades’ proceeds donated to the Safe Harbor Child Access Center / domestic violence, Flemington

Plus ...