FLEMINGTON, NJ – A developer with a controversial plan to erect electronic billboards on the Route 202 traffic circle will appear before the Planning Board Tuesday, Sept. 3.

The hearing will be held at 7 p.m. in the old Historic Courthouse on Main Street. Flemington Outdoor, LLC seeks preliminary and final site plan approval for what it calls a “living wall.”

The application describes signs that would be about 14-feet in height and rise from 22 feet to 24 feet above grade. The message boards would be more than 730 square feet and a cut metal sign would be about 11-feet tall and 622 square feet.

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The signs would be built on the former Zippy Lube site on Route 202 South, which is where Nod’s Auto is now.

The plan needs several variances, including permission to build off-site advertising, a hardship variance and variances from setback requirements.

The hearing was originally set for last Tuesday, but was postponed at the request of the applicant, Mayor Betsy Driver said.

At last week’s Borough Council meeting, Flemington Councilperson Chris Runion said he’d ask the Planning Board to delay the hearing again beyond Sept. 3. Runion, who is also on the Environmental Commission, said that after the Commission reviewed the developer’s Environmental Impact Statement, the developer submitted “several documents … that  leaves the Commission’s review incomplete.” He said a delay would allow the Commission to review and discuss the new material.