NEW BRUNSWICK, NJ - The Hub City is hoping to revive an annual tradition with the introduction of its first Oktoberfest in nearly 30 years.
On Saturday, October 7, from noon to five, patrons can stroll along George and Bayard streets and take part in a variety of autumn and Oktoberfest-themed flair.
The last Oktoberfest in New Brunswick was in 1989 and had already been in its 16th year by then, according to Pamela Stefanek, executive director of the New Brunswick City Market.
Yet the crowd turn-out became more than the event organizers could handle, Stefanek said, and the event was shut down.
"A lot of people said that they used to come all the time, they really enjoyed it and were wondering why it stopped,” Stefanek said, “Apparently it grew through the whole downtown area.”
The event is free, but organizers are requesting donations for the New Brunswick Fire Department’s hurricane supply drive. Items sought by the fire department include water, non-perishable food, diapers, batteries, flashlights and personal hygiene items .
Music will be set up on Livingston Avenue, while a children’s play area will be staged on Bayard Street, between George Street and Elm Row.
“We’re starting small and we want to see how it grows,” Stefanek said. “We want to keep it family-friendly.”
Saturday’s music line-up will feature students from the Octopus Music School as well as the eight-piece instrumental funk group, The Do Rights, and Experiment 34, a four-piece high-energy funk band
Oktoberfest-themed food will be sold at the event, including bratwurst and sauerkraut, schnitzel and strudel, as well as sausage and peppers.sold by Old Bay.
Also available will be a beer garden, where Harvest Moon will offer Oktoberfest and Moonlight Klschbier and Old Bay will offer Warsteiner German Pilsner and Sierra Nevada Oktoberfest.