Business & Finance

College Avenue Starbucks to Reopen This Week

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The Starbucks at The Yard is expected to reopen before the end of the week.
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NEW BRUNSWICK, NJ — Rutgers University students won’t need to venture far from campus for their Starbucks fix any longer.

The Starbucks at The Yard, near the corner of College Avenue and Hamilton Street, is slated to reopen come Thursday or Friday, according to the developer of the site.

The coffee shop reportedly shuttered in January, less than two months after its grand opening, due to “contractual issues” between Starbucks’ corporate office and the operator of the Yard location.

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“Starbucks, right from the get-go, said that they were going to resolve the situation,” Christopher Paladino, president of the New Brunswick Development Corporation (Devco), told TAPinto New Brunswick this morning after a breakfast celebrating downtown redevelopment in the city. “We actually think that they’ve reconciled with their operator, and that he’ll be back.”

Starbucks’ national press office didn’t immediately return a phone call regarding the reopening.

The joint is expected to open its doors once it receives a new shipment of ingredients, Paladino said.

He said the closure stemmed from issues at other Starbucks locations operated by the College Avenue licensee.

While he didn’t have exact sales figures on hand, Paladino said the coffee shop was making its numbers.

“They got off to such a great start that they were kind of desperate to get this thing back on track,” he said.

Devco partnered with Rutgers to develop The Yard, a high-visibility, mixed-use project in the heart of the university’s flagship College Avenue Campus. Devco also handles relations with on-site retailers.

Starbucks has several other nearby branches, including one on George Street, another on Livingston and a roving truck.

The shop that’s set to reopen this week first began brewing coffee in December.

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