Business & Finance

Franklin Township: Zoup! Celebrates First NJ Grand Opening

Charmayne Fleming Tamiko Hubbard and Clinton Fleming Credits: Malik Lyons

SOMERSET, NJ - If you love comfort food, then you should come out to get a taste of Franklin Township's newest restaurant Zoup!

Zoup! made its Garden State debut at its newest location at 120 Cedar Grove Lane, in the Cedar Grove Centre in the Somerset section of town. Zoup! is a fast-casual soup concept restaurant which also serves made-to-order salads and sandwiches.

“My wife Charmayne and I are honored to open the first Zoup! in New Jersey and we can’t wait to start serving up some award-winning recipes,” said franchise owner Clinton Fleming. “We’ve assembled a great team and we are ready to become an integral part of the Somerset community."

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Zoup! hosted a fundraiser event on Wednesday, and had its grand opening today. The fundraiser was held for Sweet Reads, an organization that encourages literacy by providing gently used books to children. 

"We believe that an early love of and engagement with reading will assist the children we serve in every aspect of development, Tamiko Hubbard, Sweet Reads founder said. "Academic performance, imagination, creativity, compassion, and confidence can all be developed and strengthened through accessibility to age appropriate, diverse reading materials."

For a $5 donation, guests were treated to a bowl of their favorite soup, a big hunk of fresh-baked bread and a small fountain drink, and 100 percent of the proceeds were donated to the organization.

 “Sweet Reads does wonderful work for children here in Somerset, so we’re very pleased to support them during our pre-opening fundraiser,” Charmayne said. “We’re inviting the entire community to come out and enjoy some delicious soup and help us make a meaningful difference in the lives of the kids and families served by the organization.”

Zoup! features hundreds of award-winning soup recipes with 12 rotating daily varieties, including low-fat, low-cal, vegetarian, dairy-free and gluten-free options, all served with a hunk of freshly baked bread. Customer favorites include Chicken Potpie, Lobster Bisque and Vegetable Bounty. The menu also features made-to-order salads and sandwiches, and all menu items are available in convenient catering sizes for groups of 10 or more.

To help customers select from the daily soups, sampling is encouraged. And, for those looking to save time, a daily soup menu and online ordering are available. Customers also can sign up online to receive promotional emails.

“We created Zoup! after discovering that really good soup is hard to find,” said Eric Ersher, Zoup!’s founder and CEO. “Also, in talking to people, it became clear that there’s something special about soup and the way it elicits thoughts of family, well-being and comfort for many people. We strive to offer authentic, hand-crafted soups that are as good – and as ‘feel-good’ – as the homemade soups our mothers and grandmothers used to make.”

As an established brand throughout the United States and Canada – with more than 100 restaurants in 20 states/provinces – Zoup! is targeting New Jersey as part of an overall expansion strategy. A second New Jersey Zoup! is scheduled to open in Flemington on Aug. 24.

Somerset’s new Zoup! will employ 17 team members and will be open Monday through Wednesday from 11 a.m. to 7 p.m., Thursday from 11 a.m. to 6 p.m., Friday from 11 a.m. to 8 p.m., and Saturday from 11 a.m. to 7 p.m. The restaurant will be closed on Sundays.

 For more information, please call 732.867.7272 or visit zoup.com.

About Zoup!

Founded in 1998, Zoup! is the leading fast-casual soup concept restaurant that is defining the category with its premium and proprietary soups and other recipes. For more information, visit zoup.com or zoupfranchise.com.

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