FRANKLIN TOWNSHIP, NJ - After Black Friday and right before Cyber Monday, comes Small Business Saturday® an important day for local merchants and the U.S. Small Business Administration (SBA) and Franklin Township Chamber of Commerce (FTCC) is looking for local residents to take notice and to show support. 

“This is typically one of the busiest shopping weekends of the year and can make or break a small business,” SBA New Jersey District Director, Al Titone said.  “Supporting local shops and restaurants helps set the tone for these small business owners to get off to a great start this holiday season.”

Small Business Saturday®, which was started by American Express in 2010, has given a big boost to small business owners across the country.  Last year, 112 million consumers went out to shop small and spent a total of $15.4 billion in local shops and restaurants across America.

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Small businesses are the foundation of economic growth," FTCC President, Juanita Painson said. 

Many of the small businesses in Franklin Township will be participating in Small Business Saturday® to find a business near you click here

"Supporting small businesses on "Small Business Saturday" in Franklin Township will not only touch the lives of the small business owners, but the lives of their employees and the communities in which they are located, Painson said. "Main Street businesses - including neighborhood restaurants, local grocery stores, hairdressers and barber shops, are the backbone of our local community."

According to Titone, New Jersey small retailers employ 159,000 workers, which accounts for 35 percent of retail employment throughout the state.  There are approximately 71,000 small business retailers in New Jersey.  Of that total, there are a little over 20,200 retailers in New Jersey that employ between 1-20 employees.  There are also another 49,300 retailers scattered throughout the state that are considered sole proprietors and have no employees.   

“So when someone spends $100 at a local small business, $68 stays in our local economy,” Titone said.  “If that same $100 is spent at a large big box business, only $43 stays in our local economy.”

“Small Business Saturday® is an opportunity for us all to get behind neighborhood businesses that are the foundation of many thriving New Jersey communities, said Titone. “These businesses hire locals, stabilize our downtowns, make their communities destination spots, and contribute to growing our local economy.” 

In addition to retailers, Titone also noted that there are nearly 18,000 eating and drinking establishments in New Jersey.  They employ 330,900 workers; makeup 8 percent of employment in the state: and account for $16.3 billion in sales. 

“Many successful retailers and restaurateurs are masters of providing their customers with exceptional service as well as a quality product or services that make it a great shopping or dining experience,” added Titone.  “These small business owners are savvy enough to know that in order to compete that they must keep up with the times by offering digital coupons or using social media outlets to attract new shoppers.   Engaging customers is one part of the strategy, turning them into raving fans and repeat customers is the other part of the equation.”

"I look forward to seeing you around town on Small Business Saturday," Painson said. 

TAPinto Franklin Township is independently owned and operated by  Malik A. Lyons FHS Class of 93’ Graduate. 

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