SOMERSET, NJ - TAPinto "Spotlight on Business" features local businesses and their owners who are vested in the community at large.
These businesses which will be featured make it possible for TAPinto Franklin Township to provide free daily news to its readers, by sponsoring our site. Follow this series to receive a fresh perspective on small business owners and their unique offerings while shining a spotlight on their stories.
This edition features Carletta O. Beckwith, CPA LLC, which is a firm that provides income tax preparation, tax planning, and financial planning services.
Beckwith has more than 20 years of experience in financial accounting and she is a certified public accountant and certified financial planner. This enables her to act as a one-stop financial planning shop for her clients.
"With the expertise of both disciplines, it enables me to improve the planning process from the onset due to the full visibility and expertise to act on the information," Beckwith told TAPinto.
Beckwith is also a "serial entrepreneur" and has been known to offer up advice to her many small business clients on how they could improve their business efficiencies.
Beckwith is also an active member of the community and believes it is her responsibility to give back. She participates in various walk-a-thons in which she has raised thousands of dollars to support breast cancer research. Beckwith also serves as the community service chairperson at her daughter’s school where she has helped to raise thousands of dollars to organizations in need.
Last year, Beckwith started a partnership with Somerset Community Action Program (SCAP) by providing a series of free financial planning workshops focusing on budgeting, debt reduction, asset accumulation, and consumer protection.
Beckwith is hosting a free workshop at the Fairfield Marriott (315 Davidson Avenue) on Jan. 24 from 7 pm to 9 pm. Light refreshments will also be provided.
Beckwith shared some things with TAPinto Franklin Township about her business.
What is unique about your business?
I am a serial entrepreneur so I provide guidance on starting and growing a business not just from theory but practice. I am a fiduciary, which means I put my client's needs above my own in all circumstances. Therefore, I would never suggest an investment or financial initiative that is not beneficial for my client. I believe in providing straightforward solutions for all areas of my client's financial lives.
What is most important for people to know about your business?
People should know that I truly care about my clients, I value privacy, and I am compassionate. Since my approach is non-judgemental, I am able to have open discussions with my clients which lead to real and lasting changes. I want to see my clients live their best life and show them the possibilities they probably never thought existed. I am always learning and I stay updated with the latest laws and best practices within the tax, accounting, and financial services industries.
I attend, at minimum 70 hours of training annually via conferences, seminars, and webinars. Since I operate a small business I am able to provide a more personalized touch and tailor my approach to suit my client's needs.