EAST BRUNSWICK, NJ - Hanging out in East Brunswick is about to get a lot more fun as new businesses opening on Route 18 will offer entertainment, food, retail variety, and an answer to the suburban doldroms.
Drivers down Route 18 are beginning to see a whole lot of shaking going on as old buildings are converted to new uses and new buildings hold new surprises.
Let's take a look:
"Area 6A" of the East Brunswick Redevelopment Zone, located behind Dick's Sporting Goods at the former Wonder Bread location, shows the beginning of the process to create the new residential/commercial community near the Turnpike. At this Monday's meeting, the EB Township Council will address issues and finances regarding the Eminent Domain ruling in the area and some ligtigation regarding the new East Brunswick Town Center. This is the Redevelopment Zone, not the Tices Lane or Summerhill developments which are controlled by commercial entities. The Redevelopment Zone is a large area of town that has been designed in a unit by East Brunswick. Residents can see the signs and the start of demolition/construction in this area.
The former K-Mart Property on Route 18 South is undergoing a transformation. Drivers can see that the facade is being upgraded. The Clothing Center, an East Brunswick staple, will move to the front of the building and increase in size. There will also be two additional retail venues in the front. The rear of the building will become a self-storage facility which Township Business Administrator Joe Criscuolo says, "There's a real demand for" in East Brunswick.
The former Toys-R-Us/Babies-R-Us stores will become a family indoor recreational facility that will feature indoor skydiving. Pagano Realtors, the company that controls the Summerhill Square retail area, manages the 5,000-square feet location and will make a bi-level area for family activity. East Brunswick Planner Colleen McGurk said that the facility may become something like I-FLY, a recreation center in Paramus. The Planning Board will discuss this project at their meeting on February 21.
The former Tilted Kilt in the front of the mall will be opening as an El Toro Loco this spring, says Ron Lichtenberger, the General Manger of Brunswick Square. El Toro Loco is an "upscale" Mexican restaurant that features Tequila nights, music and according to the website, "the hotest fiesta in New Jersey."
The new building behind Arooga's and Sweetberry's will also become an entertanment center with a bowling alley as a centerpiece. Coral May, the real estate manager of Arooga's and other locations within the township, says the location will also feature a few restaurants, billiards, and an arcade. Coral May Plaza is run by a family-based development company whose roots are in East Brunswick and is dedicated to quality and local businesses.
Skydiving, bowling, shopping, tequila and a new downtown. Route 18 will be someplace pretty new pretty soon.