BRADFORD, PA. – Just two years into her career as an inbound marketing specialist, Holly McCully is excelling at her job.
McCully was recently named the 2019 Olean Area Young Professionals Rookie of the Year, an award given to a young professional who demonstrates outstanding work ethic and commitment to their employer and has exceeded expectations in less than three years at the company.
What may come as a surprise is that McCully did not always know that marketing is what she wanted to do.
A 2018 graduate of St. Bonaventure University, McCully began college as a psychology major. Because she was disinterested in some of the courses, she decided to switch.
McCully, whose hometown is Cazenovia, New York, has always loved reading and writing and wanted a career involving the two, so she decided to take journalism, English and business classes.
She ended up a professional and creative writing major with dual minors in marketing and English.
“It was taking my already inherent love and passion of words, writing and reading and through school honing that and making it so I was able to then write for clients and businesses,” McCully said.
During McCully's senior year, the person who is her boss at Protocol80 in Bradford, Pennsylvania, reached out to the SBU’s business school and English department for interns. McCully was hired as an intern and worked part time during the school year.
After graduating, McCully was hired full-time as an inbound marketing specialist. In that capacity, McCully works with manufacturers to produce content that gets people to visit the company’s website. Her work incorporates social media, email, blog posts, eBooks and more.
Hers is a job that requires a lot of adaptation and learning, but McCully doesn’t mind.
“You have to constantly be learning, specifically in the digital field. Algorithms are changing all the time with search engines, social media and even user preferences,” McCully said.
“What’s really great about my agency is that we’re constantly doing training, attending webinars and going to conferences to further our education," she added. "And for me, I’ve always been a big student so I really do enjoy learning.”
Beyond learning new things, having the chance to share them makes her enjoy her position even more.
McCully speaks at conferences, webinars and events, such as last fall's Olean Area Young Professional’s breakfast.
“I really enjoy taking what I’ve learned and spreading it to the community, new coworkers or to anyone I really can,” she said. “It makes me so happy to take something that I know and be able to share it with someone else”
McCully, who was nominated by her boss for the Rookie of the Year award, is just thankful for the position she is in and being able to do what she is passionate about.
“I’m really grateful to have the opportunity with the company I’m at and being able to help manufacturers and companies grow through skills that I’m passionate about.” McCully said.
“If I remind myself of that being at the heart of what I’m doing and why I’m doing it, it helps me bring a lot of enthusiasm and work ethic because it doesn’t really feel like work at that point, it just feels like what I’ve always wanted to do.”
McCully will be honored at the OAYP award ceremony on Oct. 16 at the Old Library, 116 S. Union St., Olean.
Tickets for the event are on sale through Oct. 11 at $25 per person and area available at the Greater Olean Area Chamber of Commerce, 301 N. Union St., Olean. Persons needing more information should call the GOACC at 716-372-4433.
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