OLEAN, NY -- Because October is Breast Cancer Awareness Month, the Pink Pumpkin Project asks area residents to light up their porches with pink bulbs all month to make people aware of early detection and prevention.

Bulbs are $5 each. Proceeds help the Pink Pumpkin Project provide financial and emotional support for local women and men undergoing breast cancer treatments.

Purchases can be made -- for cash only -- in the gift shop of Olean General Hospital, 515 Main St., or at the Greater Olean Area Chamber of Commerce, 301 N. Union St.