Business & Finance

Press Releases

TAPinto Crushes Readership Record in May with 853,958 Readers; Breaks 6M Readers for the Year

7bd74e62e54341b14cb2_tapinto_w_url.jpg
7bd74e62e54341b14cb2_tapinto_w_url.jpg
NEW PROVIDENCE, NJ - TAPinto.net, a network of 65 franchised online hyperlocal news sites in New Jersey and New York, broke its all-time readership record with 853,958 readers and 2,103,803 pageviews in May 2017, up from 639,508 readers in May 2016.  TAPinto also registered more than 6 million readers and 20 million pageviews during the last 365 days, breaking its all-time record for year-long site traffic.   

"At a time when pundits are writing the obituary for the news media, we are providing a way forward that respects journalism's rich traditions while creating a sustainable business model from which everyone benefits," said CEO and Publisher Michael Shapiro. "As we continue to grow, we are committed to improving local journalism. Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you." 
 
TAPinto.net, which began in 2008 as an all-online local newspaper in New Providence founded by residents Michael and Lauryn Shapiro, is now the dominant player in local news. The network provides original local news reporting on a daily basis in more than 100 towns. It is growing while other media organizations are slashing local news coverage, regionalizing coverage, and laying off journalists.     

From June 1, 2016 to May 31, 2017, TAPinto registered 6,106,228 readers who read 20,698,636 pages on the site, an increase of more than 35 percent year over year.  
 
 
"TAPinto sites are locally owned and operated and do their own original local news reporting," said Shapiro. "That local ownership and local reporting makes all the difference."
 
TAPinto provides the backend, training and support to its franchisees. Current franchisees include hardcopy newspaper publishers, public relations firms, business development executives, veteran journalists, attorneys, financial advisors, realtors, marketing and communications professionals, nonprofit organizations, and St. Bonaventure University.  

"We've created a growing and successful network of online local news sites that has become a model for the struggling media industry," Shapiro said. "Our innovative model enables our sites to not only produce great original local news content but to also achieve record-breaking traffic and financial sustainability."
 
Shapiro said TAPinto is proving that journalism, at least on the local level, has a future.

 
For more information on franchising TAPinto in your area, please click here
______________
 
TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 
 
In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 

TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park and Yorktown (NY). 

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Greater Olean

Understanding the Tough Times at The Buffalo News Can Lead to Brighter Future for the Newspaper 

Given the fiscal state of the news industry, the changes underway at The Buffalo News are not unique. To offset revenue losses, newspapers across the nation have bid farewell to longtime reporters, eliminated once-popular sections and removed jobs that involved covering important beats, such as education, the environment and transportation. 

What makes the ...

Grandpa Practiced Sustainability

My grandpa was of the Depression Era. Sustainability wasn’t “a thing” back then — it was just the way you lived. Though he was raised in a time when you were thankful to be able to put a good meal on the table, he likely had a standard of life that we would consider average or middle class today. He didn’t grow up in a slum or shanty town, but he did understand the ...

'March for Our Lives' Started A Historic Movement

Shoes on the ground. People chanting. Signs held high. Music playing in the background.

It is the start of a historic movement. A moment when every race, gender and age came together as one. A movement that involved change and a March for Our Lives.

As a student journalist going out to the world, taking part in a national movement truly moved me. Reporting the significance of March for ...

Upcoming Events

Mon, June 25, 6:00 PM

Olean Public Library, Olean

Braiding a Wrist Distaff

Home & Garden

Tue, June 26, 6:00 PM

Olean Public Library, Olean

Pride Month Film Series: 'Victor/Victoria'

Arts & Entertainment

Wed, June 27, 3:45 PM

Olean Public Library, Olean

Rainbow Alliance Meeting

Health & Wellness

Keenan Honored by Olean City School District Foundation

June 19, 2018

OLEAN, NY -- The name of Kevin A. Keenan, founding partner and president of Keenan Communications Group, was placed on the Olean City School District Foundation Wall of Honor on June 15 in a ceremony in Olean High School Auditorium.

According to the foundation, the Wall of Honor “recognizes individuals whose lives, accomplishments, and endeavors reflect the values and tradition of ...

'A Day in the Life': One Transportation Supervisor Serves Portville and Olean

PORTVILLE, NY – A whiteboard with dozens of destinations and vehicle numbers written in various colors sits inside the Portville bus garage, ready to be changed at any moment. David Youngs, the transportation supervisor of the Portville and Olean School Districts, knows that before 2 almost every afternoon, he is likely to receive an email changing the entire meticulously planned ...

'A Day in the Life' Follows Della Moore of the African American Center for Cultural Development

OLEAN, NY – When Della Moore walks down the street, she greets everyone she passes and makes sure to ask, “How are you doing?” 

From the moment I joined her at the 7-Eleven on a cloudy, cold December morning until we finished making our stops along State and North Union streets, she remained ...

'Day in the Life' Follows Warehouse Selector Justus Elliot

OLEAN, NY -- For Justus Elliot, time and pace are essential. As a warehouse selector for Olean Wholesale Grocery Co-Op, most of the 21-year-old’s job calls for efficiency.

“Everything is time-based," Elliot explained. "One hundred percent is the norm, and it’s what we work for every day. If our score is less, then we are moving too slow, and we kick it into ...

Happy Veterans Day, Mom

What began as an attempt to boost her GPA soon turned into a 22-year career for my mom, Ramona Lee Discavage.

On the first day of her freshman year at St. Bonaventure University in 1989, members of the Army ROTC Seneca Battalion helped incoming freshmen move their stuff into their dorm rooms.  Afterward, they invited all of the freshmen to a lunch.

“When they described the ...

Lynn Kemp: ‘Best Soldier I Could Be’

Lynn Kemp is nearing 95 and knows he has lived a good life.

“The good Lord has been awful good to me,” recalled the lifelong resident of Shinglehouse, Pennsylvania. “I never refused an order. I tried to be the best soldier I could be. I don’t know what your relationship is with God, but mine is pretty close.”

Born Oct. 29, 1920, Lynn grew up in a home on Turkey ...

WW II museum provides role models for young people

When Steve Appleby asks area students if they know Snoop Dog, Eminem, Kanye West, the Kardashians, Parris Hilton or Miley Cyrus, they answer yes. Then Appleby will ask which of them knows Jason Dunham is, and the students will not have a clue.

Appleby will explain that Jason Dunham was a Marine from Scio, in Allegany County, New York, who was killed in Iraq in 2006 after jumping on a grenade ...