HACKENSACK, NJ — The world's largest retail bookseller, Barnes & Noble’s, opened a new prototype store at The Shops at Riverside in Hackensack, New Jersey. The store will be Barnes & Noble's first new prototype store to open in New Jersey.
“We're excited to launch a new prototype store at The Shops at Riverside as part of our ongoing testing of new store concepts across the country,” said Carl Hauch, Vice President, Stores, Barnes & Noble. “We can't wait to share our clean, contemporary new design with the Hackensack community, featuring a full assortment of books, an amazing selection of educational toys and games, plus family games and puzzles and curated gift items for avid readers.”
To celebrate the Grand Opening of the store, artwork from the children at Public School #1 and Albio Sires Elementary School in nearby West New York will be displayed, depicting what their community bookstore means to them.
The 19,111-square-foot store features modern design aesthetics, including oak bookshelves and wood grain tile floors throughout. Lower profile bookshelves will provide customers with a panoramic view of the store, contributing to an open and airy feel. Two large “book theaters” located at each entrance of the store invite customers to find books in a new 360-degree experience. Illuminated bookcases are incorporated into the store, including the Fiction section, to further enhance discovery.
The Children's section – with a dedicated LEGO® activity table and bright pops of brick red and yellow – creates a special environment for Barnes & Noble's youngest customers. A whimsical “jungle gym” display feature, which is unique to this prototype and is built specially for toys and popular children's characters, adds a sense of fun to the Children's section.
From community seating around a table to individual comfortable chairs, customers will have a variety of seating options throughout the store, allowing them to curl up alone with a good book or gather with a small group of friends.
The Café at Barnes & Noble Hackensack features a wide selection of Starbucks® coffees and teas, in addition to fresh-baked goods, savory sandwiches, flatbreads, quiches and a soup of the day. Healthy grab-and-go snacks are also available. There are a variety of seating options for diners to choose from, including informal spots to settle in with a cup of coffee and a good book. Customers can choose to sit at a community worktable featuring easily accessible USB/AC outlets.
The booksellers at Barnes & Noble Hackensack will be equipped with tablets to help them assist customers anywhere in the store. This new technology will allow booksellers to help customers with product selection and easily locate books on the store floor. Self-serve kiosks will enable customers to research, discover and locate books throughout the store.
The new Barnes & Noble Hackensack, opened on November 14, 2018, is located at 390 Hackensack Ave., Hackensack, New Jersey, at The Shops at Riverside. The previous Barnes & Noble location serving the Hackensack community at The Shops at Riverside closed on November 13 and all of the booksellers moved over to work at the new store.