HACKENSACK, NJ - The recent installation of a poster project in business street windows looks to offer a visual message of hope and resiliency to the community.
Graphic designer and visual artist Poramit Thantapalit, a Hackensack resident, created a poster design illustrating the city's resurgence and renaissance. The posters were installed along Main Street business' windows to create a visually colorful, impactful display communicating Hackensack's rise as a vibrant destination.
The "Hackensack on the Rise" poster project was a partnership between The Northern New Jersey Community Foundation's (NNJCF) ArtsBergen initiative, and the City of Hackensack. It was launched in late September.
“The arts can help build economic resiliency. Through the simple idea of putting up posters in a concentrated space, the pop of colorful imagery and a positive message punctuates the background of the pandemic and its hard-hitting effects on small businesses. This is the power of the arts -- to uplift and draw people out emotionally and physically," explained Danielle De Laurentis, Associate Director, Northern NJ Community Foundation.
"The Alliance is thrilled to co-sponsor with NNJCF Arts Bergen, this amazing messaging announcing a new dawning on Main Street," said Patrice Foresman, Executive Director, Main Street Business Alliance. "It encapsulates perfectly the positive message for all who come to Hackensack that our communities’ best is just ahead of us."
The 'Hackensack Is On The Rise' poster project was conceived through the ongoing partnership between the NNJCF's ArtsBergen initiative, the Main Street Business Alliance, the Hackensack Creative Arts Team (CAT), and the City of Hackensack. The collaboration integrates arts and culture into the downtown redevelopment plans and to implement Creative Hackensack, a creative placemaking initiative to make the City of Hackensack an arts destination and a place where the arts thrive.
The program was made possible in part by a grant from the Bergen County Division of Cultural & Historic Affairs (BCDHCA) from funds granted by the New Jersey State Council on the Arts.