The Alzheimer's Association Greater New Jersey Chapter is spotlighting people who make a difference in the fight to end Alzheimer's and all other dementia, by participating in the upcoming 2020 Walk To End Alzheimer’s (WTEA) - the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research. Today we say thank you to Jim Prussak. Jim, of Fair Lawn, is Chief Executive Officer of Applause Home Care, LLC, serving all of northern New Jersey. He is Sponsorship Chair of the Bergen-Passaic Walk To End Alzheimer’s taking place everywhere on October 17. This is his second year sponsoring the Walk and his first year serving on the committee. Jim’s extraordinary passion and dedication to helping all those affected by the disease has inspired and motivated others to get involved contributing to the event’s success. The funds raised by his effort, and others, helps propel the Association’s mission forward — accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

“I participate in the walk, and am a volunteer with the Alzheimer Association in honor of all the families that are impacted - past, present and future — by Alzheimer’s and all other dementia. As a volunteer in the elder community for many years, and now as someone who has devoted my professional life to serving this community, I am committed to doing all that I can to make as many people aware of this disease and raise funds to fight it.” 

Jim adds, “I have stood in too many living rooms and facilities seeing the heart-breaking and devastating effect it has on those living with the disease, and their families. I try to hide my emotions from them, often weeping alone in my car, knowing the progressive nature of the disease and realizing that there is no cure. We all must fight on. As relentless as Alzheimer’s disease is, we must also be relentless in order to find the cure.”

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More than 5 million Americans are living with Alzheimer's disease, the sixth-leading cause of death in the U.S. and the only disease among the top 10 that cannot be cured, prevented or even slowed. Additionally, more than 16 million family and friends provide care to people with Alzheimer’s and other dementias in the U.S. In New Jersey alone, there are more than 190,000 people living with the disease and 448,000 caregivers. 

Register your team today. Sign up as a Team Captain or register to walk as an individual. Learn more at To donate, text 2ENDALZ to 51555, or contact us at for more information.