PARAMUS, NJ – Some of Bergen County's most well-known names have partnered with the county to help promote why it's a great place to live, work and play.

Bergen County officials and iHeartMedia unveiled a new partnership last week aimed at boosting tourism and economic development within the state's most populous counties. 

As part of the initiative, the county plans to select celebrities who have lived -or currently live in Bergen County - to serve as ambassadors who can weigh in on why they love the area,

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During the program's official kick off last week at Van Saun Park, the county annouced that its first ambassador will be Danielle Monaro, co-host of the Elvis Duran and the Morning Show, which airs on Z100 and is nationally syndicated by iHeartMedia.

As ambassador, Monaro, who has called the county home for more than two decades, will also voice radio ads about what Bergen means to her. 

“Bergen County holds a special place in my heart. My sons have grown up in the county, and my husband has built his real estate business here. We have fond memories together at the zoo, local parks and of course at all of the shopping destinations. I want everyone to discover why my family and I call Bergen County home, and I’m ecstatic and humbled to be Bergen County’s first ambassador,” said Monaro.

Later this month “Cake Boss” Buddy Valastro, a Little Ferry native, will be named the second ambassador.

In a press release announcing the new program, County Executive James Tedesco said they're eager to promote  economic development opportunities and “make Bergen County the ultimate tourism destination for shopping, dining and entertainment.”

“We are always looking for unique ways to share what makes our county so special, and this partnership with iHeartMedia exemplifies just that.  We have so many great places to see and visit. The launch of our Bergen Ambassadors program will allow us to market our great assets, attract more visitors, and further strengthen our local economy,” said Tedesco.

More than 936,000 people live in one of Bergen County's 70 municipailities. The county also has 9,000 acres of parkland, a sports complex that is home to two major sports teams, dozens of Fortune 100 companies and multiple shopping malls.

Bergen County Freeholder Chairwoman Germaine Ortiz said, “Bergen does not only have the finest parks in the State but we are one of the top places in the Country to raise a family and start a business. You can’t ask to be in a better place with our proximity to New York City, a world class education system, and an abundance of open space to relax and take in the view of the NYC skyline at the Palisades Interstate Park or taking a dip at Darlington County Park. Bergen County is truly unique.”

“iHeartMedia is thrilled to partner with Bergen County, who’s launching such a unique program with Danielle Monaro who personifies the perfect county ambassador. I’m also proud to call Bergen County home, and together, we want to amplify that our county is a great getaway for families, couples and friends and just minutes from New York City,” said Scott Hopeck, Division President, iHeartMedia Markets Group.

For more information about the iHeartMedia and Bergen County, New Jersey partnership and the Bergen County Ambassador Program, visit www.z100.com/MyBergenCounty.