Calendar of Events: Hamilton/Robbinsville
Thu, February 25, 12:00 PM
Brand equity is an important part of any business as it creates consumer recognition and brand loyalty. This session, presented by McCarter & English, will highlight the best ways to develop a brand that is distinctive and therefore protectable in terms of intellectual property, so that brands can take this information to craft better product names, designs, labels and packaging.
Attendees ...Zoom Meeting Chatham, NJ 07928