ROBBINSVILLE, NJ --   Looking for a special piece of customized jewelry for yourself, a family member or a friend? Central Jersey shoppers and gift-givers now need look no further than Robbinsville’s newest business: Trollbeads.

Trollbeads was founded in 1976 in Copenhagen, Denmark by Soren “Silversmith” Nielsen who created the first Trollbead, Faces, a sterling silver bead.  The company started as a fixture in a jewelry shop when the trending fashion at the time was to wear a single silver bead on a leather cord necklace.  Years later, his sister, Lise Aagaard, began to place the beads on silver bracelets which evolved over time to the hallmark Trollbeads bead-on-bracelet jewelry concept.   

Over time, the designs evolved to include gold and pearl.  Then, in 2001, the most popular items, glass beads, entered the company and now is the core of the Trollbeads merchandise. 

Sign Up for Hamilton/Robbinsville Newsletter
Our newsletter delivers the local news that you can trust.

In an exclusive tour of the Trollbeads Robbinsville store store manager Karen Kucowski explained to TAPinto Hamilton/Robbinsville the "Every Story has a Bead" company motto which shows the personal "story" of each piece selected by customers. The open and inviting store allows customers to design their own personalized piece of jewelry from a necklace or bracelet to a particular clasp and individually hand-crafted beads that they can specifically choose.  

"These pieces are modern day charm bracelets," said Kucowski.  "There is a camaraderie of the collecting of pieces. Many pieces are passed down  through generations of families and we see a lot of our customers who are mothers and daughters shopping together. They are often a self-purchase for a customer looking for a special piece for an occasion or a memory." 

The company remains under the family's ownership and day-to-day operation of Lise Aagaard, who oversees the design of every bead in production, and her brother who oversees the silver work. More than 40 years since its creation, Robbinsville is now the newest of the Trollbeads retailers located in more than 400 cities worldwide. 

"We've been selling in the area for over 12 years through independent retailers and saw a pocket of a customer base that needed to be served. With our pieces, online shopping can be challenging," said Kucowski.  "No two pieces are the same since they are hand-crafted over 'lamp work.'  We are the only company of this level of craftmanship in the market." 

The new Trollbeads store has been planned for almost two years with its official grand opening to be held on Saturday, September 7 and Sunday, September 8.  The official grand opening event will feature a glass artisan, trained directly by Trollbeads owner Aagaard, to demonstrate how the glass beads are hand-crafted. 

The company not only creates pieces traditionally enjoyed by female clientele, but it has an expansive product line with a more masculine feel of leather and silver.  

Kucowski noted that one-third of the Trollbeads merchandise starts at a $25 price point. The company offers a lifetime size exchange available to ensure that bracelets can be worn throughout the years as well as "Wish Lists" for customers to create a list of desired pieces. 

To reserve a spot for the grand opening event, or more information, contact the Trollbeads Robbinsville store at (609) 259-4248


Trollbeads is located at 2350 Route 33 #102, Robbinsville. 


Follow us on Facebook and sign up for TAPinto Hamilton/Robbinsville E-News alerts to be the first to read about all things local!

Download the FREE TAPinto App!  Click here for Android - Click here for iOS for breaking news, traffic/weather alerts and special offers.

Know a story we should share with readers? Email editor Elizabeth Meyers and tell her about it.