WOOD-RIDGE, NJ -- The kickoff of Sunday's Wood-Ridge High School versus Emerson Borough football game also coincided with the start of October's Breast Cancer Awareness Month. For the third year, the school hosted a fundraiser in conjunction with the game to raise awareness and collected $350 for the non-profit Fighting Pretty.

Fans attending Sunday's game were encouraged to wear pink. The Wood-Ridge cheerleaders sported pink pom poms and football players wore pink equipment. Even the student section, Charlie's Chamber, was highlighted in pink.

A member of the Wood-Ridge Education Association (WREA) battled and beat breast cancer a few years ago, according to Wood-Ridge Athletic David Porfido, While going through the radiation therapy and chemotherapy, she connected with Fighting Pretty. The non-profit has been the association's main recipient for breast cancer donations. In addition, another WREA member grew up and remain's close to Fighting Pretty's founder, Kara Skaflestad.

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October is Breast Cancer Awareness Month, an annual campaign to raise awareness of breast cancer risks, the value of screening and early detection, and treatment options available to women and men who are diagnosed with breast cancer. Fighting Pretty is a non-profit organization that helps women feel strong and beautiful during and after cancer treatments. They offer "Pretty Packages" -- care packages intended to empower women battling cancer to feel strong, beautiful and fierce. 

For more information, visit http://www.fightingpretty.org/