Inserra Supermarkets Marks Store Opening with Local Leaders, Associates and Neighbors

Inserra Supermarkets Inc. hosted a ribbon-cutting at its newest store, the ShopRite of Wyckoff, on Sunday, January 13. The state-of-the-art supermarket is located at 430 Greenwood Avenue and will be run by the Inserra family, which operates 23 ShopRite stores in New Jersey and New York.

ShopRite of Wyckoff features a wide selection of groceries including both store and national brands, fresh produce and a variety of locally-sourced, organic and gluten-free foods. The store also features signature Inserra store departments such as a bakery, ShopRite Kitchen, Asian-Inspired Ramen and Poke Bowl Service Bar and Patsy’s Butcher with a USDA Prime Dry Aged Beef Cabinet and service counter. The latter is named for Inserra Supermarkets CEO, Lawrence Inserra’s grandfather. Patsy Inserra was a trained butcher who helped found the family’s grocery business 75 years ago. The health and wellness department at the new store will also be staffed by a registered dietitian who will provide free nutrition and wellness counseling to customers, associates and the community.

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“We are very excited to kick off the New Year with the grand opening of this cutting-edge new store, and we are glad to share the moment with our ShopRite family, Wyckoff neighbors and our very first customer, five-year-old Cameron Caprio. Cameron is one of ShopRite’s biggest fans and a Wyckoff resident who, along with his mom Sarah, has watched construction progress each day at the store. We thank the Wyckoff community and our customers for their ongoing support,” said Lawrence Inserra Jr., chairman and CEO of Inserra Supermarkets.

"I want to congratulate Larry Inserra, Ron Onorato and the Inserra Supermarkets team on opening their beautiful new store in Wyckoff. I was honored to stand here last April, when they first broke ground. This new, state-of-the-art facility will bring 200 new jobs to North Jersey, as well as healthy, affordable options for our families, including my own," said Congressman Josh Gottheimer (NJ-5). "I appreciate the Inserra family’s investment, both in their supermarkets and in our community, through their extensive charity work. They are a Jersey institution."

Gottheimer joined the family and five-year-old Caprio as they cut the ribbon, officially opening the store to the community. Local dignitaries including Assemblyman Chris DePhillips, Freeholder Thomas Sullivan and Wyckoff Mayor Tom Madigan also participated in the celebration.

Ron Onorato, president and COO of Inserra Supermarkets, said the store’s team of experienced associates and new employees have been training under the direction of the Inserra family’s third and fourth-generation supermarket operators. “We are delighted to introduce John Kopf as the general manager of the ShopRite of Wyckoff. John has been a member of the Inserra Supermarkets staff for 15 years and we know that he will quickly become a tremendous resource in the community,” Onorato said.

“Johna Mailolli, RD will be the registered dietitian for the store,” said Lindsey Inserra, Health & Wellness and Marketing Vice President for Inserra Supermarkets. “Johna has been meeting with members of the community to provide free nutrition and health and wellness information and we are excited to support the community with our programs.”

During the pre-opening celebration, Inserra Supermarkets made a $10,000 donation to the Community FoodBank of New Jersey. 

"ShopRite and the Inserra family are great partners with the Community FoodBank of New Jersey. They understand the importance of fighting food insecurity to better the lives of people in need in the communities where their ShopRite stores operate," said Carlos Rodriguez, President and CEO of the Community FoodBank of New Jersey.

The Inserra family opened its first store in Lyndhurst, NJ in 1954. Since its founding, Inserra Supermarkets has been recognized for its long-held traditions of serving families and being a good neighbor and community member. Following in the footsteps of company founder Patsy Inserra, each generation of the Inserra family has built upon Patsy’s mission to lend a helping hand to those in need. Under the current leadership of Lawrence Inserra Jr., Inserra Supermarkets gives back to the community through a vast range of charitable endeavors, including hosting the annual June Golf Outing for the Carl Inserra Leukemia Fund.

Inserra Supermarkets provides outreach and support within the communities where its stores operate, including Wyckoff, where they have been active for more than a decade. The company provides support to food pantries and other hunger-relief organizations, hospitals, public and private schools, and churches and temples, among many others. Some of the groups the Inserra family has helped include the Wyckoff YMCA, Hackensack University Medical Center and its Tackle Kids Cancer organization, the Diabetes Research Institute, the MS Center at Holy Name Hospital, local chapters of local law enforcement, fire and rescue teams, and organizations dedicated to the armed services and veterans.

In addition, Inserra Supermarkets stores take an active role in ShopRite Partners In Caring, ShopRite’s community-based, hunger-fighting initiative, and ShopRite’s Check Out Hunger Program.

About ShopRite

ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 276 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $48 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $32 million to local organizations, hospitals and community groups. For more information, please visit