FAIR LAWN, NJ - There's nothing like an old friend.
That's how it feels when you walk into Lazon Paints and Don Landzettel greets you at the door with his familiar smile.
Lazon Paints has reopened as a factory-direct paint store 13 years after they closed their retail location at 17-12 River Road and leased the space to another retail paint dealer, Ricciardi Brothers. When they closed two months ago, Don started to think.
"We've been here manufacturing paint all along," he said on July 30. "I spoke to Walt and Bob and we decided, why not reopen and sell paint again, but this time factory direct."
While there is no retail store, they are selling a few necessary painting items.
"As a factory-direct manufacturer, many savings pass right to [the customer], with prices well below the popular national brands," Don said. "We can cross match samples from Benjamin Moore swatches or color numbers at no additional cost."
Don walked around his paint factory, noting Walt, whose father is Don's cousin, will be in charge of production and manufacturing, making it a true family affair.
"We ship paint to China, Japan, all over," he said pointing out the massive vats where the paint is mixed.
"There are 15 to 18 ingredients in paint, most people don't know it's such a complicated process," he said.
So what makes one paint better than another? It's the pigment added, the color, and the mix of "good acrylics."
"Paints are sold at a lot of price ranges," Don said. "But you do get what you pay for."
The business remains on River Road in the same building that housed their retail store, only now the entrance is on the driveway side of the manufacturing plant, 17-12 River Road. They are offering interior paints in both flat and low-sheen finishes and exterior house paints in flat and eggshell and appropriate primers. In addition to the Lazon products, they are offering the full line of Old Village Paints and Rust Destroyer products.
When Lazon Paints was founded in 1932, its customers were primarily Dutch and German painting contractors and folks from the local area. In 1949, the original grinding mill was housed in the family garage just a few blocks from the current River Road location.
While there is a "paint" smell in the manufacturing plant, it's not as strong as one would think.
Oil based products transitioned to the early latexes and now to high performance acrylic, Don said. The new Lazon line is totally reborn with formula upgrades that feature green technology with even their containers produced from recycled materials.
Landzettel & Sons is now in its fourth generation of paint manufacturing in Fair Lawn with Walter “Wally” Landzettel directing the manufacturing process. Bob and Don are on site regularly. Marion oversees office procedures and customer account information.
"It seems we're putting personality back into paint," Don said with his signature smile.
Hours: 7:30 a.m. – 4:30 p.m., Monday through Friday. Order by phone 201-796-3506, ext 1; email: firstname.lastname@example.org.
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