Arts & Entertainment

Hillsborough Artist Creates Whimsical Map of Township’s Business Community

c8a9f93b57f262792e71_hillsmap1.JPG
Artist Doreen Lorenzetti, left, and Hillsborough Mayor Frank DelCore unveil the 20th anniversary business map at the committee meeting. Credits: Rod Hirsch
2eb67d3cdd9f56cf9a7c_hillsmap2.JPG
The Hillsborough 20th Anniversary Business Map is a kaleidoscope of color, images, roadways and signs. Credits: Rod Hirsch
c8a9f93b57f262792e71_hillsmap1.JPG

HILLSBOROUGH, NJ – Artist Doreen Lorenzetti’s deft touch, combined with a lifelong familiarity of the town she lives in, plus long hours of reaching out to the business community has produced a highly-stylized map of the township that celebrates the 20th anniversary of the original business map she created in 1996.

Many of the same businesses that advertised on the original map bought in again, according to the township resident.

The map is a kaleidoscope of bright colors, graphics, signs, logos, buildings, churches, cars, trucks, adults and kids, pets, farm animals, wildlife, trees and roadways, all squeezed into a piece of art that measures 24-by-36 inches.

Sign Up for E-News

She used pen and ink and commercial color markers to create the map, which features 100 businesses. Her original artwork was digitized by Jim Rosella of Exact Studios and printed by East Coast Media. She credits both township businesses with keeping the images sharp and the colors true.

“It is right on point,” she said. “That’s important, to keep the color original. Without them, the finished product wouldn’t look as good,” she said.

It was also important to the artist that she keep the business in town.

“I wanted to use our businesses, to do all the work here,” she said.

The map was unveiled at last night’s township committee meeting; the council chambers were crowded with many of the business owners who each paid $250 to be featured on the map.

Mayor Frank DelCore said the map reminded him of art seen in newspaper comic strips, while others described the map as “cartoonish.”

The artist’s whimsical take on the township’s commerce and quality of life was a big hit; the artist handed out about 50 rolled-up tubes as gifts to township officials and the businesses that supported the effort.

“I was real happy with turnout tonight; the business community, everybody was just so supportive of this project,” she said.

It was Township Administrator Anthony Ferrera who reached out to the artist with the idea of revisiting the map; Lorenzetti didn’t hesitate.

The original 1996 map hangs in his office in the municipal building.

The 2016 map reflects the evolving transformation of the township, according to the artist.

“When I was growing up in Hillsborough it was very rural; there were a lot of farms,” she said. “I can remember when there were dirt roads. Business has built up so much but in this map what I tried to capture was some of the old Hillsborough. There are still quite a few farms; it was important to incorporate the past with the present,” she added.

Lorenzetti works as an art therapist with teens at the Carrier Clinic in Montgomery.

She is also a book illustrator, portrait artist, jewelry designer, sculptor, illustrator, textile designer and has murals hanging throughout the tri-state area.

The map is being sold for $12. Copies are available by contacting Doreen Lorenzetti Studios by e-mail, lorenzettistudios@yahoo.com or by calling (908) 229-2186.

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News

Hillsborough

Upcoming Events

Carousel_image_63321ee14331a27d512a_spb-4923_newsletter_may_24

Thu, May 24, 11:00 AM

TD Bank Ballpark, Bridgewater

Somerset Patriots vs. Sugar Land Skeeters ...

Sports

Mon, May 28, 11:00 AM

Somerville

Tour of Somerville

Sports

Sat, June 9, 3:00 PM

Millstone Valley Fire Department, Somerset

Hillsborough Dukes Cornhole Tournament

Arts & Entertainment

Somerville Honors' Student Speaks at RVCC Graduation; 1,300 Receive Degrees

May 12, 2018

BRANCHBURG, NJ - Raritan Valley Community College awarded associate degrees and certificates to more than 1,300 graduates at its commencement, Saturday, May 12, including Somerville resident Barbara Kania, an Honors College student who introduced commencement speaker Judge Paul W. Armstrong.

Kania is a Pre-Medical Professional major who is the founder and president of RVCC’s Pre-Medicine ...