Business & Finance

Ladies Make "Girls Night Out" a Special Occasion in Somerville

26fbdb3434e054e32eac_sompixgirlsnightout.JPG
c157a18221995f8dbfa4_sompixladies9.JPG
Girls Night Out Registration and Information Pavilion on Division Street. Credits: Rod Hirsch
8dfa78bae2c0c0cf35c6_sompixladies8.JPG
Downtown Somerville Alliance Executive Director Beth Anne Macdonald registers participants for Girls' Night Out.  Credits: Rod Hirsch
c1e573cbad7d0023940e_sompixladies7.JPG
The ladies had some fun picking out props for photos after registering.  Credits: Rod Hirsch
6eb63958055a41cdcfee_sompixladies6.JPG
Many of the ladies made memories with photos taken on Division Street. Credits: Rod Hirsch
e8c19ce1330900080c59_sompixladies5.JPG
Revive Consignment Shop and Casa Luna provided limousine rides to their locations on South Doughty Street. Credits: Rod Hirsch
fd2ade4640b1a875d7b2_sompixladies4.JPG
The limousine ride included a glass of champagne. Credits: Rod Hirsch
1c8926eacf37bfcfa8d1_sompixladies3.JPG
K Bella Boutique was packed all night with browsers and serious shoppers. Credits: Rod Hirsch
51471a9c9295e407492d_sompixladies2.JPG
Girls' Night Out tile markers were placed on the sidewalk in front of participating stores. Credits: Rod Hirsch
7136d2ec493ea8d62f81_sompixladies1.JPG
The streets were packed with ladies participating in Girls Night Out in downtown Somerville. Credits: Rod Hirsch
26fbdb3434e054e32eac_sompixgirlsnightout.JPG

SOMERVILLE, NJ – The night belonged to the ladies, because after all, it was Girls’ Night Out in Somerville.

Main Street was packed, the boutiques, salons and specialty stores were packed, the restaurants were packed.

Thursdays are normally busy in downtown Somerville, but this Thursday was even more so.

Sign Up for E-News

They came in droves, signed up at the registration pavilion on Division Street pedestrian mall, posed for photos courtesy of Image Studio, picked up their “swag bags,” consulted their maps and headed out to browse, to shop, to have a drink and dine.

Registration started around 5 p.m. and inside of 30 minutes, Main Street was a kaleidoscope of activity.

The Downtown Somerville Alliance sponsored the event; the promotion far exceeded their expectations.

Tickets for the event sold out more than a week in advance.

Randi Pitts, owner of Evolve, a Main Street clothing store and one of the organizers, said the DSA could have easily sold 1,000 tickets.

Ladies in groups of four, six and eight filled the tables at restaurants up and down Main Street, some choosing to eat al fresco and take advantage of the mild weather. Some were dressed for a night out, others preferred to go casual.

Inside K Bella Boutique, it was elbow-to-elbow, with a long line of customers drinking wine and clutching their purchases, waiting in line to pay. Co-owner Kate Reinhardt said it was the best evening she and partner Kristin Antonelli have had at the store since opening last July.

Kevin Cahill, co-owner of Discover Wine, sold several cases to stores participating in Girls’ Night Out that had run short.

Revive Consignment Shop provided a champagne limousine ride to its location on South Doughty Street, a distance from the action on Main Street. Next-door neighbor Casa Luna Mexican Grill co-sponsored the service.

Each of the “swag bags” contained the map, a “Girls’ Night Out” t-shirt, other gift items and discount certificates to more than two dozen stores. Balloons outside the stores acted like beacons drawing the ladies inside.

Some of the stores had their own DJs inside or on the sidewalk in front of their stores; others served wine.

Before heading home, the ladies had the opportunity to “cash in” their receipts.

Everyone who bought a $20 ticket had the opportunity to participate in the “Shop to Win” promotion which encouraged the ladies to shop or dine at the participating merchants and restaurants. To register for the gift drawing to be held Friday, participants had to bring their certificate to the DSA pavilion, and fill out an entry form.  Many had multiple entries because they had done some serious shopping.

Prizes include gift baskets, voice lessons, jewelry, a free month of yoga, a chef’s dinner for four valued at $500, a summer essentials basket valued at $250, an interior design consultation valued at $400, restaurant gift certificates for $50 and $100, a special occasion dress valued at $650 and a private shopping party.

TAP Into Another Town's News:

Sign Up for E-News

Hillsborough

Checkmate: Somerset County Freeholder Returns to Tournament Chess after 20-year Hiatus

February 21, 2018

PARSIPPANY, NJ – Somerset County Freeholder Brian D. Levine made a so-so return to playing tournament chess last weekend after a twenty-year hiatus, but says the experience convinced him that he needs to get back in the game.

Though critical of his performance – “I won some and lost some,” he said – being surrounded by more than 1,000 other top competitors of all ...