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New Jersey Sustainable Business Council Launched


TRENTON, NJ – New Jersey business leaders have formed the New Jersey Sustainable Business Council, a new alliance of business organizations and businesses working to promote a more vibrant and sustainable economic future in the state.

NJSBC is the New Jersey affiliate of the American Sustainable Business Council. Members can showcase the business benefits of sustainability while influencing public policy that encourages making a profit in an environmentally and socially responsible manner.

“There are significant economic advantages that come from making your business more sustainable,” said Richard Lawton, executive director of NJSBC.

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“Being good citizens, protecting this planet for our children’s children, and running a successful business are not mutually exclusive. Increasing energy efficiency, switching to renewable energy, protecting water resources, and creating ‘high road’ workplaces that value long-term employee and environmental health, are crucial components for financial success in today’s marketplace,” Laswton said.

NJSBC is headed by a powerhouse of business experts with proven track records for doing well while protecting the planet. Lawton has worked as an executive with Time Inc., Barnes & Noble, and Comag Marketing group. He was recognized by Folio magazine as a ‘top 40 influencer and innovator,’ for his work making the magazine supply chain more efficient and profitable with lower environmental impact.

Brian Reynolds, executive director of the business consultancy Climate | Money | Policy serves as chair of the NJSBC Steering Committee, and is joined by:

  • Sally Malanga, West Orange, founder of intelligent beauty brand Ecco Bella
  • William P. O’Hearn, Ringwood, communications coordinator for Business Network for Offshore Wind
  • Raymond Perry, Parsippany, managing partner of New Jersey Green Energy Consulting
  • Michelle E. Richardson, Jersey City, executive director of Hudson County Economic Development Corporation
  • Kyle Tafuri, Hackensack, director of sustainability of Hackensack-Meridian Health
  • Kim Knight, Hillsborough, business development and marketing coordinator of Natural Resource Systems
  • Joe Janssen, Parsippany, COO Manufacturing for Earth Friendly Products
  • Barbara George Johnson, Trenton, executive director for John S. Watson Institute for Public Policy
  • Karen Brown Stovell, Newark, executive director of Forward Ever Sustainable Business Alliance

“We established the American Sustainable Business Council in 2009 because we saw a niche that wasn’t being directly addressed by other business groups,” explained David Levine, CEO and Co-Founder of ASBC. “Business leaders needed a way to shape public policy and help lead the transition to a sustainable economy.”

“I look forward to applying this successful national model within the Garden State,” continued Lawton. “New Jersey residents are overwhelmingly in favor of moving toward a more sustainable future. Successfully doing so will largely depend upon business leaders who drive market innovation and support policies that are based on triple bottom line principles.”

The American Sustainable Business Council (ASBC) advocates for policy change and informs business owners and the public about the need and opportunities for building a vibrant, sustainable economy. Through its national member network ASBC represents more than 250,000 business owners, executives and investors from a wide range of industries.


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