SAYREVILLE, NJ - Longtime TAPinto Scotch Plains-Fanwood franchisee John Mooney is taking his talents to the banks of the Raritan. After spending years growing TAPinto Scotch Plains-Fanwood into one of the networks top 5 most-visited sites, Mooney is officially launching TAPinto Raritan Bay, covering Sayreville and South Amboy, N.J.
“Since I am familiar with Sayreville-South Amboy and have a lot of ties there, I expanded into opening TAPinto Raritan Bay,” he said. “I have a sales partner who has a lot of connections and can help get the site rolling financially.”
With a strong background in both journalism and public relations, Mooney understands what it takes to make great news even better, and how to understand and reach an audience. In fact, Mooney is somewhat of an expert on audiences.
“I've worked on both sides of the media for more than three decades,” Mooney said. “I've been writing news copy since I was a freshman in college. Professionally, I have been a radio producer and a freelance writer for a variety of magazines and newspapers. I run a P.R. firm in addition to owning the TAPinto sites. I always tell my clients that my talent is taking complicated information and making it easier for people to understand. That's a skill that comes in handy all the time. I understand how to communicate a story and what will grab the attention of an audience. With TAPinto, the audience happens to be hyperlocal.”
Mooney’s deep understanding of his readers makes his sites the ultimate partner for businesses. He knows exactly who is reading his sites, and he knows exactly what they’re looking for.
“TAPinto sites bring an intimacy with a particular audience,” Mooney said. “Specifically for my sites, the typical reader is a woman aged 25-54 with a college education and a household income of $155,000-plus. They're suburban moms, for the most part, and they are interested in education, youth sports, things that are happening in the community, and local government. TAPinto delivers that to them. Few marketing vehicles can deliver that audience consistently. In fact, brands like Tide spent hundreds of millions of dollars annually trying to reach that demographic.
While Mooney’s strengths lie in understanding how to advertise, he credits both TAPinto’s platform and their marketing efforts to helping businesses grow even further.
“Having worked at large corporations and boutique P.R. firms, I know how to make presentations and win new business,” he said. “This experience translates well into selling advertising.
“TAPinto has many vehicles by which to help marketers," Mooney said. "Branding can be well achieved by sponsoring sections, such as 'Athlete of the Week.' Traditional display ads typically are visibly noticeable, and they are hyperlinked. Eblasts are good for marketers who have a smaller budget or for marketers who are trying to promote an event.”
Mooney’s enthusiasm for his local community will ensure TAPinto Raritan Bay and the communities served by this site will get the news they care about and the businesses that support them the attention and care they deserve.
For more information about franchising with TAPinto, click here.