HILLSBOROUGH, NJ – It’s not just fun and games at the Hillsborough Rotary Fair.

There’s a fair amount of business being conducted beneath the red-and-white striped tents in the shadows of the giant ferris wheel and other attractions at the fairgrounds alongside the Lowe's Home Improvement store in the Hillsborough Promenade shopping center.

The five-day fair runs Aug. 13-17. Hours are 6-10 p.m. Tuesday, Wednesday and Thursday, and 6-11 p.m. Friday and Saturday, with a fireworks display Friday night. More than 15,000 are expected to attend the family-friendly event.

Sign Up for Hillsborough Newsletter
Our newsletter delivers the local news that you can trust.

More than two dozen vendors – Realtors, home contractors, health clubs, sports centers, tax services, credit unions, martial arts schools, beauty care, kids’ day care and others – help each year to support the Rotary Fair, which is the main fund raiser each year for the service organization.

Their participation helps to support the Rotary and the community – every dollar spent at the fair is distributed by the Rotary to good causes – charities, non-profits, schools, food bank and others.

While they’re giving back, they’re getting back – sales and potential customers, according to Rotary member Ken Genco, who has supervises the vendors.

The $600 fee for the five days is money well spent, according to Genco.

“The biggest benefit is being  face to face,” Genco said. “People get a chance to talk to you personally.” He added.

“it’s also about getting involved in the community, which is so, so important when you are in business,” Genco added.

Genco, a Realtor in the Hillsborough/Montgomery Coldwell  Banker office, has been under the red-and-white striped tent for the past 12 years at the fair.

“Let me tell  you something,  it has been advantageous for me,” he said. “I’ve sold houses to people who I met at the fair.”

Vendors include: Access Property Management; Affinity Federal Credit Union; APEX Sports Events; ATA Martial Arts; A-Sharp Art and Maille; Bath Fitter; Big Bang Music Center; BMM Enterprises/TAPSNAP; Bridgeway Senior Healthcare; Circus Place; CIRE Waxing Center; CKO Hillsborough; Cloud Atlas Technologies; Coldwell Baner;Cooper Pest; Cutco Cutlery; CIRE Waxing Center; FARS of EXPERIENCE; Foothill Acres; Gymboree of Hillsborough; Kickside Martial Arts; Kiddie Academy; Kitchen Magic; Little Gym of Montgomery/Hillsborough; Mid-Atlantic Waterproofing; Mission Cognition; Montessori Kids University of Hillsborough; JN Paver Restoration.

Also, Nurture Pediatrics; NY Life; Octopus Music School; Power Home Remodeling; Princeton Fitness and Wellness; Retro Fitness of Hillsborough; Rupal Babarra; Robert Wood Johnson of Somerset;Shelley Labaw Boutique; Soccer Centers; Spera Electric; Starglow Salon; Sunny Side Gift Co.; The Art Academy; The Dance Connection; The Learning Experience; The Max Challenge; The Princeton Review; Tiled Expressions; T-Mobile; True Tax Tax Services; Tyler's Treats; Visiting Angels; Wald Vacations; Weichert Realtors and Ying Hua International School.

Space is limited. Vendors interested in reserving a space at the fair should contact Genco at (908) 229-5045 or by email at kgenco@ att.net