HOBOKEN, NJ - With all the colors of Autumn, Pink is the most important.

Last week the City of Hoboken raised the pink flag, officially recognizing October as Breast Cancer Awareness Month. The first-ever flag raising was initiated by Hoboken resident, cancer survivor, and advocate Nathalie Crews-Vargo, who was joined by local officials and the creative minds behind Little Hoboken. In addition to generating awareness, the event launched a fundraising initiative involving a number of local businesses.

"Thanks to the advocacy of this group of women, several Hoboken businesses will be donating part of their proceeds for the month of October to the American Cancer Society," said Councilperson Emily Jabbour. "These fundraising efforts are more important than ever as traditional fundraisers have been on hold during the pandemic."

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Participating businesses include:

  • Choc O Pain Bakery
  • Black Rail Coffee
  • Blo It Out Lounge
  • the Co.
  • The Green Room
  • Hudson Coffee
  • Love Amarie
  • Modcup Coffee
  • Roig Collection
  • Little Hoboken

For details about what each business is offering, please visit the link in LittleHoboken.com—and stay tuned for information about an online auction event that will launch on October 26.

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Know a story we should share with readers? Email editor Steve Lenox and tell him about it.