Monmouth County, NJ: The League of Women Voters will hold a special webinar meeting entitled, “Polling: The Art and Science of Measuring Public Opinion” at Monmouth University on Thursday, August 13. 

Carol Lau is the guest speaker and has served as the Research Associate at the Monmouth University Polling Institute since 2017.  She received her Bachelor of Arts degree in Psychology and Statistics from Mount Holyoke College and her Master’s degree in Survey Methodology from the University of Michigan and is a member of the American Association for Public Opinion Research.

The event will be virtual due to the continued age of COVID.  Those who wish to attend need to register for a Zoom meeting by clicking HERE.   

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Lau will cover the polling process from start to finish, the lessons learned from the 2016 election, and the challenges facing pollsters in 2020.   

Also up for discussion will be the key concepts for understanding election polls and what to look for to be a savvier consumer of polls reported by the media.

 The Monmouth University Poll is a nationally renowned and often cited political pollster where Ms. Lau assists with questionnaire design and data analysis and has managed other survey projects for various stakeholders at the university.

 The League of Women Voters was established 100 years ago by helping to pass the 19th Amendment. It is a non-partisan, activist, grassroots organization that believes voters should play a critical role in democracy.