RED BANK, NJ - First Impressions count. When you walk into THEO you immediately know they offer something special when it comes to unique designer apparel.
Apparel that is found nowhere else.
Apparel that makes you look your best.
Apparel that makes you feel good.
In a simple and elegantly decorated space at 3 East Front Street, you can peruse hand selected, unique apparel and accessories that will just light up your eyes.
We sat down with Alexander Meder, the owner of Designer Boutique THEO, and Tamara Lynas, the Creative Director.
Meder grew up in the family retail business in Murnau, Germany, famous for its Expressionist art scene as the home of artists like Kadinsky and Marc. Meder’s parents had a small store which eventually expanded to over 40,000 square feet. “It’s where I acquired my affinity for art and fashion. The business is in my blood.”
He met Tamara Lynas through mutual friends in New York City and made the decision to open a store in Red Bank. “I loved the downtown and all it offers; the architecture, theaters and art galleries. It reminded me so much of my hometown so it was a very logical choice to open a store here”, said Meder.
In discussing their motivation for opening in Red Bank Lynas said, “There’s a big difference when you’re opening a boutique where people can stroll by at a friendly and walkable pace. It becomes a personal experience.”
Lynas, having grown up in New York with a background in art and retail, handles advertising, social media, merchandising, special events and the window design. She said, “We repainted the front of the store black and white so it would be both contrasting and eye-catching. It draws attention to what we have in our windows.” Meder added, “Tamara is also an integral part of buying merchandise. She adds a female touch to it. It’s a very good balance between us.”
We talked about their customers and how they assist them in making personal choices. Lynas commented, “You listen and you get to know your customer. We have tweaked our clothing selections because of what the customer needs, and who they are.”
Meder reflected, “I want a woman to go into the dressing room and be happy with the way she looks.”
Meder decided to be a sponsor of the Monmouth Film Festival because, “It’s about the arts and the independent films. They have a creative message that they’re putting out there. I think it is the right thing to support these festivals. Giving back to the community means a lot to me.”
THEO will dress the hosts of the MFF and will have several Red Carpet Ambassadors who will showcase their fashions.
Remember, when you enter the world of THEO, you’ll walk out with unique designer apparel that will make you memorable.
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