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TAPinto Touts Traffic and Revenue Growth While Celebrating Ninth Birthday at Franchisee Meeting

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TAPinto.net celebrated its ninth birthday on Monday at its franchisee meeting held at the Grand Summit Hotel, in Summit, NJ. 

What began in 2008 as an all-online local newspaper in New Providence founded by Michael Shapiro and his wife, Lauryn, is now the dominant player in local news, with more than 65 TAPinto sites providing original local reporting every day in more than 100 towns in New Jersey and New York. The company's growth took place during a time when other media organizations slashed local news coverage and laid off staff.  

"Traffic continues to grow, with more than 894,000 readers in September 2017," Shapiro said. "80,221 people are receiving TAPinto's daily e-news and 162,776 people follow TAPinto sites on Facebook. Revenue is up approximately 50 percent year-over-year."

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TAPinto is investing more than $150,000 in technological improvements including new infrastructure and databases to support further expansion, Shapiro added.   

"TAPinto sites are locally owned and operated and do their own original local news reporting," Shapiro said. "Local ownership and local reporting makes all the difference. By providing the back-end, training, and support to our franchisees, we created a growing and successful network of online local news sites that is a model for the struggling media industry. Our innovative model enables our sites to not only produce great original local news, but also achieve record-breaking traffic and financial sustainability."

What's next for TAPinto?  "If I were a betting man, I'd put money on TAPinto launching in another state in the next six months," Shapiro said.

"As we continue to grow, we are committed to improving local journalism," he added. "Thank you to our readers and our advertisers for your loyalty and support. We would not be here without you."

For more information about franchising TAPinto in your community, visit www.starttap.net 

 

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TAPinto.net is a network of more than 65 all-online local newspaper franchises in New Jersey and New York with more than 6.5M readers.  The all-online hyperlocal news sites boast more than one hundred columnists, a full-service Community Calendar, Business Directory, local Real Estate Listings and more. The public can friend TAPinto.net on Facebook at Facebook.com/tapintolocal and can follow TAPinto.net on Twitter at Twitter.com/tapintolocal 

Download the TAPinto App!   Click here for Android.  Click here for iOS. 

In addition, TAPinto.net is currently offering franchise opportunities in CT, MA, FL, NJ, NY, PA and beyond. Anyone interested in starting an online newspaper in their town is invited to Click here  for more information. 


TAPinto.net currently covers hyperlocal daily news and information in: Basking Ridge, Bayonne, Bedminster, Belmar, Berkeley Heights, Bernardsville, Bloomfield, Bridgewater, Caldwell, Cedar Grove, Chatham, Clark, Colts Neck, Cranbury, Cranford, Denville, East Brunswick, East Orange, East Hanover, Edison, Elizabeth, Essex Fells, Fairfield, Fair Lawn, Fanwood, Far Hills, Flemington, Florham Park, Franklin Township, Glen Rock, Green Brook, Hasbrouck Heights, Hillsborough, Holmdel, Kenilworth, Lake Como, Long Beach Island, Little Falls, Livingston, Madison, Mahopac (NY), Manahawkin, Maplewood, Millburn/Short Hills, Milltown, Montville, Montclair, Morristown, Mountainside, Newark, New Brunswick, New Providence, Newton, North Caldwell, North Plainfield, North Salem (NY), Nutley, Olean (NY), Parsippany, Paterson, Peapack & Gladstone, Piscataway, Plainfield, Randolph, Raritan (Hunterdon), Raritan (Somerset), Roseland, Roselle, Roselle Park, Roxbury, Scotch Plains, Somerville, Somers (NY), South Brunswick, South Orange, South Plainfield, Sparta, Spotswood, Springfield, Stafford, Summit, Teterboro, Totowa, Union, Verona, Warren, Watchung, West Caldwell, Westfield, West Orange, Woodland Park, Wood-Ridge and Yorktown (NY).  It also has a franchised Travel section, TAPintoTravels covering domestic and international travel and TAPinto Horses, covering everything equestrian in the tri-state area.

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Holmdel & Colts Neck

Upcoming Events

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Tue, January 23, 7:30 PM

Town Hall

Holmdel Township Committee Meeting

Sat, January 27, 8:00 PM

Count Basie Theatre in Red Bank, Red Bank

New Jersey Symphony Orchestra: Winter Festival ...

Arts & Entertainment

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Tue, January 30, 6:00 PM

The Atlatic Building - Downstairs, Colts Neck

Hot Networking Event: Colt Neck Hot Yoga

Holmdel High School Science Olympiad Team Headed for State Finals

January 23, 2018

HIGH SCHOOL SCIENCE OLYMPIAD TEAM HEADED FOR STATE FINALS 

HOLMDEL, N.J.  – The Holmdel High School Science Olympiad team will be headed to the Science Olympiad State Final tournament after qualifying at the regional tournament at Union County College.  

Though Holmdel’s seventh and eighth graders at William R. Satz School have been competing in NJ Science ...

'Right To Farm' Seminar To Be Held In Monmouth County on 1/31

FREEHOLD, N.J. – The Monmouth County Division of Planning will host a seminar about the Right to Farm Act and how it applies to Monmouth County farms on Wednesday, Jan. 31 at the County’s Agricultural Building at 6:30 p.m. at 4000 Kozloski Road.

“We invite municipal officials, local farmers and anyone interested in learning more about the Right ...

Brookdale Among Top Online Community Colleges in the U.S.

MONMOUTH, N.J. - Brookdale Community College’s online curriculum has been named the 13th best in the nation in a new report published by BestColleges.com.

The rankings, published this month, list the top 50 community college online programs in the United States based on criteria including academic quality, affordability, graduation and transfer rates and the variety of programs ...

Mortgage Matters

January 10, 2018

Mortgage Market Update

We have seen rates rise steadily since the start of 2018.   Today is no different.  Mortgage rates are set to open at their highest levels in over 8 months this morning

What is causing the move to higher rates?

Several factors are causing rates to move higher:

1)      Inflation expectations on the rise:  ...

Cross Farm Park Burglary in Holmdel

January 22, 2018

Date of incident: 01/22/2018 between 1320-1420 hrs

Type of incident: Burglary to Vehicle 

Location of incident: Cross Farm Park

On January 22, 2018, patrols responded to Cross Farm Park for a reported Burglary to a vehicle. A window was broken out of the vehicle and the owners pocketbook was taken.  The attached pictured Infiniti QX80 with tinted windows was parked next to the ...