COLTS NECK, NJ: The Perfect Ash, (TPA)-is a new cigar retail and gathering destination in Colts Neck located at 420 Rt 34 in (the original space of Huddy's restaurant). TPA is much more than a high-end cigar shop. "To a cigar aficionado, it's a cigar-utopia," says a TPA new member post on social media. The location has a private cigar tasting room.
TAPinto Colts Neck had a great time visiting The Perfect Ash. To begin with, the owners/management and the setting, are very welcoming. When you walk into the storefront, the entrance room greets you with comfortable leather sofa seating by the fireplace that offers a view into the large walk-in humidor.
The glass walls of the humidor offer guests full view of a variety of coveted cigars. Brands among many available to purchase: Alec Bradley, Timeless, CLE, Rocky Patel, Macanudo, CAO, La Gloria, San Cristobal, Ashton, AJ Fernandez, ... Padron, The Upsetters, and more. The most expensive cigar can be bought individually for about $20-$30, and some are also sold in 4-packs and boxes. There are many great cigar selections to buy for less than $20. There is something to satisfy the taste of anyone who is looking for their perfect cigar.
The hallway near the humidor leads you to a backroom door embellished with a carved horse head. Behind that door is a cigar tasting room full of comfortable leather chairs, a wall of 75 humidified lockers, multiple television screens on the walls, direct TV, easy accessible electronic outlets, and wifi for everyone. TPA is a bring your own food and beverage location, and delivery options are available. The establishment contains 2 high tech Blu Ox smoke eating systems. There is also a system to pump fresh air in. "We put a $65,000 system in. It's 100% fresh heated air coming in, controlled with a thermostat and always running. We put up 2 smoke eaters some cigar tasting rooms don't even have one," said Co-Owner, Jimmy Beninato.
The management vibe is very friendly, knowledgeable and helpful. Co-Owners and friends, Cathy DeBlase and Jimmy Beninato, are Colts Neck residents. "There are so many men and women in our community who enjoy a nice cigar. Cigar destinations are very popular, but not local. We wanted to create a local gathering spot to host what is already happening at private gatherings here in Colts Neck. Now, the community has a high-end cigar shop and a location to enjoy it, while socializing, watching sports, working remotely, hosting special events...." said Beninato.
The walk-in humidor is made of 100% Spanish Cedar that was brought in from a location in Pennsylvania, that specializes in building walk-in humidor rooms. "We sourced the ideal materials and then friends and family helped build the room out together. We had a great time putting it together and now it's going to be great to enjoy it for years to come," said Beninato.
Anyone can walk in TPA and purchase cigars from a knowledgeable sales person, or purchase a daily pass with a 4 cigar minimum purchase for daily tasting room access. The TPA offers a basic membership packages for $40 a month, that include full monthly access to the smoking room and discounts to exclusive cigar events. The premium humidor membership is $95. a month or $1,000 annual fee. The Humidor Locker membership includes a personal 14"x14"x12" fully humidified locker, full monthly access (except when special events are held on Tuesdays), 10% off all purchases, discount to exclusive cigar events, one free daily guest pass, VIP seating reservation.
According to 2018 report from Market Research, "The Cigar industry has made a strong comeback in the United States over the past five years. Demand for premium cigars continues to outpace demand for other tobacco products. Cigars are perceived to be less harmful than cigarettes and continue to face fewer product-specific regulations, a lower tax rate and relatively higher social acceptability than other tobacco products."
TAPinto was there on a Thursday morning before the official opening, and the establishment already had traffic. According to Beninato, "Fridays are already becoming popular work remote days for many new members of The Perfect Ash. The lockers are reserving quickly just by word of mouth from Colts Neck friends and acquaintances..." The establishment has a total of 75 humidified locker membership rentals.
The Perfect Ash is often open 8am-11pm. The humidor lockers and memberships are now being sold. Call for hours and pricing (732) 526-4424. Stay tuned for upcoming events to be held on Tuesday evenings. The Perfect Ash also carries unique ashtrays and cigar accessories. No outside cigars are permitted to be brought in. The age to enter The Perfect Ash is 21. There are no cigarettes or vaping products sold at The Perfect Ash. See their Facebook.