FLASH MOB: A flash mob is a group of people who organize to assemble suddenly in a public place, perform an unusual act for a brief time and then disperse, often for the purpose of entertainment, satire and artistic expression.

HOLMDEL, NJ: What better place is there for a Flash Mob than Bell Works? 

A typical summer Wednesday afternoon at Bell Works in Holmdel, brings the busy Farmer's Market crowds. That served up the perfect environment for the first ever Flash Mob on the block at the Metroburb on August 7th!

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As hundreds of unsuspecting people were moving about enjoying the various restaurants and coffee shops at Bell Works, petting the rescue animals, browsing the farmer's market, many choosing fresh vegetables and fruits, breads, herbs, cheeses and olives, smelling the candles, lotions and oils, finding that perfect gift...Suddenly, the famous designer seating tubes in the atrium were quickly rolled away creating a wide open space. Next the music was pumped up and the Flash Mob began! Crowds began to frame the dance floor to watch the show!




Bell Works Creative Director and Lead Designer, Paola Zamudio comments, " These are the events that bring energy to Bell Works. It is the serendipitous moments like this that create our unique community. This is a perfect example of our wellness balance, our 'work, play, inspire' at Bell Works." 

So who is the wizard behind the Flash Mob at Bell Works? It's a coming full circle story really... His name is Rob Laub and he used to work in the former Bell Labs building, now Bell Works.  

Laub comments, "I was running a dance class recently and one of my students suggested that we do a Flash Mob. So I approached Bell Works and they were very supportive. We started sending out posts looking for interested dancers and here we are today with 52 dancers in today's Flash Mob".  

Laub a software developer, used to work in the Bell Works building from 1987 until 2006. "My office mate Stacy used to run ballroom dancing classes for free in the conference rooms. When she went on maternity leave I filled in for her and we started Country Western dancing here and continued until 2006. After I retired I had to up my game so now I teach dance at Brookdale and at SCAN..." Laub's back in action at Bell Works, this time not for Country Western dancing but now he's back for his second act in a building also back for a second act, named Bell Works, with the nickname Metroburb. It's a place where now Laub back for his own second act, has orchstrated the Flash Mob.  You can check out Laub's fall classes at the Brookdale website. He will be teaching Beginner Line, Intermediate Line Dance, and East Coast Swing partner dancing. For more information on Bell Works and events like the Farmer's Market visit bell.works