HOLMDEL, N.J. - Frank Citara, the Chief Operating Officer at Bayshore Medical Center in Holmdel, was the guest speaker for the Holmdel Chamber of Commerce for October as they went 'On the Road' to Bayshore Medical Center.

The staff was professional and welcoming to all and helped folks from the front door to the conference room. A class act. It is also worth noting that the hospitality folks at Bayshore Medical Center were amazing. They provided coffee, muffins, danish and other delights that you would expect in only the finest dining establishments. The food was fresh and a big hit with the guests. A major organization sharing local charm with a local Chamber of Commerce was a welcome event.

After a half hour of networking upfront, the room was seated and each person had a moment to introduce themselves and their business or organization, and then it was time for the keynote speaker, Frank Citara. 

Sign Up for E-News

Speaking to an engaged group of businesses, elected officials and non-profits, Citara shared his knowledge of his organization and offered a glimpse into the quickly changing healthcare delivery marketplace.

Living Successfully in Two Worlds

"Right now we are living in a hybrid model with regard to reimbursement." said Citara. "Fee for service, everyone should be  familiar with - you go to the Doctor you get reimbursed - you come to the hospital, the surgeon gets reimbursed...That's changing. We are moving to a value based care model."

According to Citara, in the older (and still present) model it is 'fee for service'. With fee for service, any time a service is provided, there is a reimbursement. There can be re-admissions on the same problem (or a complication) and there is simply another payment. The new model for payment - insurance companies may pay one payment to be divided accordingly and if the patient returns there is no payment . This focuses companies to move toward value based care to drive value and efficiency in the health care delivery systems.

Hackensack Meridian Health, already on the cutting edge of modern medical delivery systems, sounded quite ahead of the trends and working within multiple delivery frameworks.

Citara described the intricate nature of this very large part of the United States economy. His talk provided knowledge for all the businessmen and businesswomen who came to the hospital to both learn and network with their peers. 

 Healthcare affects every person and every business and members and guests were empowered with knowledge that they can take to their own businesses.

Citara also shared an overall update on Bayshore Medical Center operations and provided a unique inside perspective on one of the most important areas of our economy and our lives: the delivery of quality healthcare. In the video here you can see and hear patient testimonials that they expressed to the healthcare professionals at Bayshore Medical Center:

Non-profit notes: October is breast cancer awareness month and many guests were wearing pink accessories to raise awareness... pink awareness bracelets and take home information about breast cancer we available for guests, compliments of Breast Intentions who informed attendees about their charitable mission and helped raise awareness. Many other non-profits shared their stories which makes it so valuable to attend these monthly meetings. One exceptional non-profit the BUNGALOW is in the video below:


The Holmdel Chamber of Commerce is on FACEBOOK and at HolmdelChamber.Com - they can be emailed at membership@holmdelchamber.com


More about Frank Citara: 

Citara is responsible for overseeing all campus operations, as well as programming, community relations and the medical center’s finances. Citara joined Bayshore Medical Center in 2015 as senior manager of operations, where he directed 16 operations departments and outpatient service areas to ensure patient, physician and team member satisfaction while driving the medical center’s financial performance and operational efficiencies.

Prior to joining Bayshore Medical Center, Citara spent six years as the perioperative services manager of the high volume surgical services unit of Hackensack Meridian Health Ocean Medical Center in Brick, NJ, where he oversaw all business and operations functions, as well as the team within the department.

Citara received his Bachelor of Science in Business Administration from St. John’s University in New York and his Master of Business Administration from Drexel University in Philadelphia. He is a member of the American College of Healthcare Executives and resides in Manalapan, NJ, with his wife Nicole, and their two children.

The Holmdel Chamber of Commerce is an all volunteer nonprofit organization. You can join at HolmdelChamber.com You do not need to join to attend your first meeting. Holmdel Chamber usually meets at Bell Works on the last or next to last Tuesday morning. November's meeting is scheduled for November 27, 8am at Bell Works. December's is 8am on the 18th at Bell Works. Info to come... You can also email here with any questions. Have a great day!