COLTS NECK, NJ:  Sometimes a business can be named on a wim with no real purpose. Sometimes the name of a business has purpose, a profound story. Something Jade, a jewelry business, based in Colts Neck has purpose and a profound love story. It is one of deep love that a husband and wife have for one another and the eternal love shared together as parents for their daughter Jade.

After several miscarriages, Danielle and Jake Bowers of Colts Neck, were overjoyed in February of 2019, that Jade, their full term baby girl was ready to make her debut. 

Tragically, Jade passed at birth.

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Jade's mom Danielle and her Dad Jake were and are devastated. Danielle comments,  "I really could not function after Jade passed, we are still in shock as we had a perfectly healthy pregnancy. I was happy every moment of my pregnancy. After coming home from the hospital with empty arms I would sit most of the day and cry and look at all of the happy pregnancy pictures and the pictures we had taken of Jade.  I really did not want to do anything because everything reminded me of what I should be doing with our daughter." 

Danielle continues, "One day my loving husband Jake who was always trying to help me said out of the blue, 'Why don't you make jewelry?' and having never made jewelry before I was surprised at the comment. However, one thing led to the other and now I am selling a jewelry line and crystal collection and the orders are coming in." 

Danielle's collection includes jewelry made from a variety of semi-precious stones and crystals like various colors of jade and quartz. Designs include malas, a string of beads used in meditation practices, and unique gifts like hanging air plants and Woodstock chimes.

The jewelry is all handmade with a purpose, each bead is placed in sweet memory of her daughter.  Danielle herself chooses the stones and healing crystals in person from Pennsylvania, New York and New Jersey. "I have to touch, see and feel them as everything I design is using high quality materials. I love working with the stones, they are something from nature and the crystals I source bring good energy. I love to share peace and joy with my customers." 

Every crystal is uniquely beautiful, just as every child is. At Something Jade, the purpose is to design and make unique jewelry that looks and feels good to wear. Danielle's husband Jake comments, "Danielle is the most amazing and beautiful person and she really puts care into every piece she makes. It's all crafted with love and good vibes."  

It takes an amazing woman to draw on her immense pain and put her energy into bringing joy and peace to others. Danielle also designs personalized jewelry for women who have experienced child loss. "I make bracelets with an angel wing charm. It's something subtle that a mom can wear to symbolize their child is always with them." Customers love the personal care and attention they receive from Danielle. To browse her beautiful items you can visit her on facebook @somethingjade, or her website at