Apartment trends have shifted because of COVID-19 with today’s urban renters rethinking what their desired living situation will be. Many of the needs reshaping the landscape are fully expected to become permanent even after the pandemic ends. Topping the list is strong demand for luxury buildings better suited for work from home with more space and a higher level of amenities. New Jersey’s Hudson River Gold Coast has seemingly become the perfect answer, drawing renters from smaller New York City apartments to buildings with bigger floorplans and a greater offering of amenities, such as outdoor gardens and co-working spaces.

Hoboken’s 7 Seventy House, a 424-home apartment building developed by Bijou Properties and partner Intercontinental Real Estate Corporation, has reported a considerable uptick in leasing from Manhattan renters who appreciate its quiet and isolated setting on this city’s western edge, contemporary apartments, and well-designed amenity package which is creatively spread across multiple floors to give common spaces a unique and different vibe. The 14-story high rise tower designed by Marchetto Higgins Stieve Architects (MHS Architects) offers modern work from home spaces that include alcove with co-working lounge and coffee station and a conference room with access to an outdoor lounge with a fire pit. There’s also multiple gardens, a two-story lobby, game room and penthouse pool and roof deck with lounge seating that serve as less traditional remote working options.

Adding to the appeal is an address neatly tucked away at 770 Jackson Street on Hoboken’s burgeoning western edge, allow residents to enjoy a less congested and crowded environment. Right outside the doors of 7 Seventy House is a two-acre resiliency park built and donated to the city by the development team. The public open space provides a tranquil buffer from the hustle-and-bustle of city life and boasts plaza with step seating and tilted lawn panel, expansive open areas to accommodate vendors and seasonal markets, a children’s playground, a one-acre green space designed for active and passive recreation uses and a state-of-the-art 6,835 square-foot community gymnasium.

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Kathryn Raskin, a digital marketer in Chelsea, is one of the many New York City residents crossing the Hudson to 7 Seventy House to take advantage of its roomy, comfortable amenity offering.

“Since the pandemic hit, I’ve been working all hours of the day at the same desk,” Ms. Raskin recalled. “This has been a major adjustment from working in a huge building with many spaces to work and engage in meetings. I am very much looking forward to having the opportunity to change my routine at 7 Seventy House. It's nice that if I have an important client call, I can find a space that has a professional background and doesn't just show the inside of my apartment.”

Perfectly designed by Brooklyn-based interior designer Factioned, other world-class amenity spaces at 7 Seventy House include an expansive amenity deck with BBQ stations, bocce ball court, state-of-the-art multi-level gym, playroom, indoor bike storage, on-site dog park and dog grooming room. Beyond the private amenities, 7 Seventy House will offer services that include a 24-hour attended lobby, Hello Alfred concierge service and covered parking. There is also approximately 25,000 square feet of ground floor retail space that will serve residents and the Hoboken community.

Monthly rents for the studio, one-, two and three-bedroom homes at 7 Seventy Houses start in the $2,600s. Better yet, residences provide even greater value thanks to limited-time incentives that include up to three months free on a 24-month lease.

The just built apartments at 7 Seventy House feature open floor plans with red oak engineered wood floors and expansive windows that bathe the homes in natural light. Kitchens boast Quartz countertops, white ceramic tile backsplashes, custom cabinetry, and a premium GE stainless-steel appliance package, with in residence Bosch washer and dryers. Luxury baths are outfitted with grey mineral stone tile and Kohler fixtures.

Situated just steps from the 9th Street Light Rail Station, 7 Seventy House blends an upscale living experience with the convenience of quick access throughout New Jersey’s Hudson River “Gold Coast,” including Hoboken’s PATH, New Jersey Transit and Ferry terminals with service to Manhattan. Closer to home, there is a wide range of services and cultural attractions available in the Monroe Center, the premier arts and business community in Hoboken, which boasts artist studios, children’s activities, fitness facilities, eateries and much more.

For additional information on 7 Seventy House, please visit the building’s website at www.7SeventyHouse.com or call 201-795-0770.

About Bijou Properties

Founded in 1999 in Hoboken, N.J., Bijou Properties is an award-winning owner, operator, and developer of the highest quality green development along the Hudson waterfront. A recognized leader in sustainable development, Bijou Properties created New Jersey’s first LEED gold residential high-rise, first LEED platinum mid-rise, and first Passive House multi-family building. A developer that prides itself on building livable neighborhoods, projects have included new parks and pedestrian plazas, a public gymnasium, charter school, non-profit theater space, and unique commercial tenants including a rock-climbing gym, independent bookstore and culinary studio.

About Intercontinental Real Estate Corporation

Intercontinental Real Estate Corporation is an SEC Registered Investment Adviser with decades long experience in real estate investment, finance, development, construction management and asset management. Since 1959, Intercontinental and its affiliates have managed, developed, or owned collectively over $14 billion in real estate property. Today, Intercontinental manages a

real estate portfolio of approximately $10 billion for its clients. The Intercontinental portfolio is diversified both by robust property mix and by geography. Fund strategies actively seek opportunities to invest in both Core and Core-Plus properties, as well as in Value-Add operating properties and development projects.

About The Marketing Directors

With over 35 years of experience, The Marketing Directors is the preeminent development advisory that works exclusively on behalf of residential owners and builders to develop, market, and lease residential homes. The Marketing Directors are industry leaders, respected partners, and market innovators.