JERSEY CITY, NJ - Running New Jersey‘s second largest city, especially during the most impactful global pandemic in over a century, would cause anyone stress. One might say it would even lead to the person in that unenviable position to lose sleep.

And while he always appears calm, cool, and collected, even Mayor Steven Fulop can use a little bit of help to unwind at the end of what is typically a very long day.

Enter one of Jersey City’s newest businesses, the natural healing power of CBD, and, on Friday Fulop may have found a way to get a better night’s sleep.

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"I’m excited that residents are still investing and still believe in Jersey City,” Fulop said soon after cutting the ribbon on The Hemp Social. “I’m happy they can educate the public on how to deal with some of their ailments.”

Located at 521 Jersey Ave, The Hemp Social is owned and operated by Jersey City couple Deanna Dominguez and Joseph Pacifico. Opened initially in August, the duo have said its common for customers to come in just to say “thank you” for the calm, pain relief, and stress reduction their products have provided.

Dominguez described that their products are different from the recently legalized cannabis in that CBD, which comes in both topical and digestive forms, does not contain the psychoactive THC.

An all natural product, the use of CBD dates back thousands of years, and works well, Dominguez said, because it “enhances properties already in our bodies.”

While the recent legalization of cannabis has led to more curiosity of products like those offered at The Hemp Social, Dominguez said, some would be customers don’t quite know what they want.

To those, the couple, offering assurances of top-notch customer service, say they should come in, ask questions, and figure out what works best for their particular ailments.

Also on hand to help celebrate the opening was Rachel Sieg, Executive Director of the Historic Downtown Special Improvement District (HDSID).

“Despite the challenges of the last 13 months there is still no more vibrant community to launch a new business than in Downtown Jersey City,” Sieg said. “We continue to thrive as a big city that truly supports small business.”