JERSEY CITY, NJ - Touting the success of the city's innovative rideshare program launched earlier this year was Mayor Steven Fulop who said ridership has exceeded 900 rides per day. "The program is working!" Fulop said of the  on-demand transit system launched in partnership with ride-sharing company Via. The ultimate goal of the program, Fulop said when it started in February, is to help eliminate some of the city’s parking problems and bring transportation to areas like Greenville with limited access to transit services.

Both that area and the Heights sections of the city have been described as “transit deserts” since they lack many of the transit options places like Journal Square and Downtown have, such as access to the PATH or even reliable local and New York City bound bus service.

In much the way people access Uber and other shared transportation services, the city allows riders to access the program Via mobile app, or a phone line for users without access to a smartphone. Passengers select a pick-up and drop-off location and confirm their ride and travel throughout the city for as little as $2 per ride.

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With many of the vehicles used for the service fully electric and a goal of converting the whole fleet to electric in the near future, as well as the hope of achieving 150,000 rides per month, the first of its kind program in the state also lends itself to Fulop's ambitious plan to make Jersey City more environmentally friendly.

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