PATERSON, NJ - A Paterson printing company is among the small businesses across the country that have shifted production efforts to aid in the fight against COVID-19.
New Jersey, like many states, remains under a shelter-in-place order that has kept non-essential businesses shut, causing record levels of unemployment, particularly in the service industry.
With cases growing daily across the country, critical equipment – from protective gear for healthcare workers to sneeze guards for supermarket check-out aisles – is in high demand.
In response, Nextwave Web has gotten creative not only to keep their employees safely working, but also to produce supplies desperately needed during the ongoing public health emergency.
Headquartered on Marshall Street, Nextwave Web has provided everything from customized graphic designs to direct mail marketing to designers, publishers and businesses since 2003, when it was founded by husband-wife team Isa and Alia Suqi.
“When the outbreak started, we quickly realized that the number one concern for everyone across the globe was to be safe and healthy. At the same time, we had to make sure that our employees were financially secured,” Alia said. “Therefore, Isa and I had to quickly come up with ideas for different products that can help people be safe and protected and help the business generate revenue.”
As the spread of the virus progresses, there has been a shortage of face masks and personal protective gear for healthcare workers and first responders. There’s also been a need for safety reminders to be posted at essential businesses that remain open, such as supermarkets and pharmacies.
Over the past few weeks, Nextwave Web began using its manufacturing facilities to make signs, banners, floor decals for social distancing, posters, a-frames, sneeze guards and face shields to help promote health and safety.
“We simply realized that there was a huge demand for protection gear and we had the capabilities to meet that demand,” Alia said.
The company is still manufacturing its regular products, in addition to the COVID-19 goods, she said.
Nextwave, a woman-owed, union shop, offers a wide range of products to help clients meet their marketing goals, including digital and offset printing, binding, die cutting, catalogs, postcards, brochures, packaging, books, posters, promotional gear and newsletters.
“However,” Alia said, “The traditional and conventional printing orders have gone down significantly since the pandemic started.”
But, they haven’t had to conduct any furloughs or lay employees off, she said.
“Our top priority was to protect the welfare of the employees and to secure their financial needs,” Alia said.
To place an order or receive more information, contact email@example.com or call 973-742-4399.