SOMERS, N.Y. - Four area chambers of commerce are sponsoring a marketing workshop for the local business community on Oct. 10 and 11. 

The workshop, which is hosted by Halston Media, the parent company of this newspaper, will be held at two times to accommodate the busy schedules of small- and medium-sized business owners and marketing professionals. It will be held from noon to 1:30 p.m. on Thursday, Oct. 10, and from 8:30 to 10 a.m. on Friday, Oct. 11. There will be a lunch served on Thursday and a breakfast served on Friday, and there will be ample time for professionals to network before and after the event.

The chambers of commerce that are sponsoring this event are: the Greater Mahopac-Carmel Chamber of Commerce, the Somers Chambers of Commerce, the Yorktown Chamber of Commerce and the Katonah Chamber of Commerce. The event will be held at The Somers Community Center at Crystal Hall, 34 Hillandale Road, in Yorktown Heights. 

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The event will be led by internationally renowned speaker Mike Blinder. While attending George Washington University, Blinder held a full-time job as a DJ in Washington, DC, becoming a station manager within five years. From radio, Blinder moved to TV, and eventually print, starting one of the first digital newspapers in the United States, where he was nominated by the Newspaper Association of America as a “Digital Pioneer.” 

In just 90 minutes, learn:
• WHO is your customer base and how to define them
• WHY "niche marketing" is essential to maximize ROI
• WHAT media offers the best targeting solutions
• WHERE to place your advertising cost effectively
• HOW to craft the most effective ad messages for best results

Today Blinder owns one of the world’s most respected media consulting firms, with over 350 media clients worldwide, where he has trained over 20,000 of their staff on how to innovate to embrace new media concepts.

Blinder is best known for his SMB (small and medium sized business) training sessions, where he brings his life-long learning and love of media together in entertaining and engaging classes to cities and towns across the world. Over 100,000 business leaders have attended his sessions on how to use all forms of media more effectively to guarantee maximum results.

Blinder is also the CEO of the Curated Experiences Group, which owns Editor & Publisher (E&P), a magazine that has served as the authoritative voice of news publishing for over 140 years. Blinder is E&P’s new publisher.

Blinder is the author of “Survival Selling,” has won numerous media awards, is past president and board member for a number of media/marketing associations and has been a sought-after speaker at conferences around the world.

He lives in Tampa Bay, Fla., with his wife, daughter and golden-doodle: Ginger.

RSVP to this event at localmediaworkshops.com