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TAPinto Insider

January 20, 2022

NEW PROVIDENCE, NJ — Often media companies treat all social media channels the same. They post the same content the same way on each channel, often using a service that automatically makes the posts. The best strategy for social media for your business is one that is tailored to the platform you’re ...

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NEW PROVIDENCE, NJ — TAPinto is recognizing three of its local news sites for excellence in 2021. "TAPinto's 2021 award winners best exemplify the characteristics that are key to success here at TAPinto:  a commitment to providing high-quality objective local news, a passion for ...

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NEW PROVIDENCE, NJ — TAPinto Founder and CEO Michael Shapiro is congratulating eight TAPinto local news sites with more than one million pageviews in 2021. "The site traffic of these TAPinto sites is tremendous and a testament to the high-quality, original local news stories each of them ...

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NEW PROVIDENCE, NJ — TAPinto has launched a new section for statewide news in New Jersey.  News Around New Jersey has stories that impact residents all over the state - from decisions made by state and local leaders to pending legislation in Trenton to business newsmakers in New Jersey. Veteran ...

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RIDGEWOOD, NJ — If there's one thing you need to know about TAPinto Ridgewood publisher Jason DeAlessi, know this: He loves Ridgewood.  And it's been that way for a long time. "As a kid, we used to go down to the county park in Ridgewood and then eat at the old Country Pancake House, and my ...

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NEW PROVIDENCE, NJ — As 2021 winds down, we're taking a look back at some of the most read TAPinto stories of the year.  Here are the top ten. 10.  TAPinto Parkland - Broward County School Board Approves 2021/22 School Calendar 9.  TAPinto Westfield - Union County Opens COVID-19 Vaccine ...

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NEW PROVIDENCE, NJ — When you look at Kristina Behr’s social media profiles (@KristinaBehr on Twitter and Instagram), you see these four words in the description: Always a Jersey Girl. If there’s one thing you need to know about her, she loves New Jersey.  She has great pride for her home ...

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NEW PROVIDENCE, NJ — As 2021 winds down, we're taking a look back at some of the most read TAPinto stories of the year.  Here are the 11th - 20th most viewed articles. 20.  TAPinto Roxbury - Five Below Opens, Others Coming Soon, at Roxbury's Shops at Ledgewood Commons 19.  TAPinto Passaic ...

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NEW PROVIDENCE, NJ — TAPinto is announcing a new daily newscast that features original content from more than 80 TAPinto local news sites in New Jersey. Now in New Jersey, Powered by TAPinto will debut on January 3, 2022. "With the upcoming launch of Now in New Jersey, TAPinto continues to be ...

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NEW PROVIDENCE, NJ - When it comes to defining your business, there’s a lot more to it than just the product or service it provides. Your business needs to have a brand, a way for it to be easily recognized by customers.  As Jeff Bezos, Founder and CEO of Amazon, says, “Your brand is what other ...

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TAPinto Founder and CEO Michael Shapiro was a recent guest on Centricity's "The Best Kept Secret" video cast and podcast.  In the episode, called "The Rebirth of Local News," Shapiro talked about the scalability of local news, all throughout the country. Shapiro pointed out there are thousands ...

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NEW PROVIDENCE, NJ — Why do businesses sponsor sporting events, township recreation events, and other initiatives?  Of course they sponsor to show their public support.  But there’s much more to it.   Importantly, business owners want to align their business’s brand with the reputation and ...

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WESTFIELD, NJ — When TAPinto Westfield Managing Editor Matt Kadosh walked in to the Board of Education meeting on November 16, he didn't know that hours later he would write the site's most read story of the month, and it would get national attention, too. "I didn't know they were going to talk ...

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Do you have a Marketing Plan?  What are you doing now? Is it working? What's your budget? Do you want to reach our TAPinto viewers? Have you considered the TAPinto Do-it-Yourself (DIY) marketing platform? These are the questions I will ask you when inquiring about marketing with TAPinto. The ...

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Elizabeth Meyers knows how things work in Trenton. She worked for a legislative member starting at the age of 20, then as a contract lobbyist, and then a stint at Capital Impact Group. Then Meyers went back to the legislature, where she worked as Assemblyman Wayne DeAngelo's Chief of Staff for ...

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MONTCLAIR, NJ — TAPinto Founder and CEO Michael Shapiro was featured as a virtual speaker at the 2021 NJ Local News Summit, presented by The Center for Cooperative Media at Montclair State University, on Thursday.  Shapiro talked about TAPinto’s Do-It-Yourself (DIY) content submission process and ...

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NEW PROVIDENCE, NJ - The recent election in New Jersey told us one clear thing:  except perhaps in the bluest of blue and the reddest of red areas, elections in New Jersey are now competitive at every level of government.  In many districts fewer than 1,000 votes decided the winner and in some, ...

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HACKENSACK, NJ — One of the first things you’ll notice when speaking with TAPinto franchisee Cristina Pinzon is she’s passionate. She’s passionate about her heritage – her family emigrated to the United States from Colombia when she was a child. She’s passionate about her community – she was ...

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TAPinto.net is excited to announce the launch of its redesigned daily and weekly newsletters. The newly designed daily newsletter features easy-to-read headlines and quick access to social share buttons so readers can share articles directly to Facebook and Twitter. Readers can also take ...

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BEACH HAVEN, NJ — From 1999 until a couple of years ago, Fred’s Beach Haven Diner was a staple in the community.  It served up plates full of good conversation with a side of history and memories to go.  Plus, if you ask the locals, some pretty good food too. Kaitlyn DeBarth saw that first-hand.

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NEW PROVIDENCE, NJ - Local news veteran Adam Darsky has been hired as TAPinto's Director of Content.  He reports to Michael Shapiro, TAPinto Founder and CEO. Darsky brings more than 25 years of journalism experience to TAPinto.  Most recently, he served as morning Executive Producer at News 12 ...

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NEWARK, NJ — One of the most-debated issues in the City of Newark was the topic of a special edition of WBGO-FM’s “Newark Today,” called “The Press The Police and The Public.”  TAPinto Newark Editor-in-Chief Mark Bonamo was part of a panel, which included Newark Mayor Ras Baraka, Public Safety ...

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Three letters that raise a lot of questions for many business owners - SEO. First — the definition.  SEO means search engine optimization.  In short, words that can improve how much traffic gets to a website or webpage from a search engine.  Translation — what comes up when you type words into ...

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WAYNE, NJ — Jon “Ferris” Meredith says being fair is the name of the game. “My objectivity is essential, so no matter my opinion on this, it’s here’s what happened and here’s what went down,” the TAPinto Wayne franchisee said.  “And the readers appreciate my objectivity.” Many of those ...

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Hope you're sitting down for this one.  A 2021 report from Top Design Firms says 28% of small businesses don't have a website. Of the 72% who have a website, maintaining it can be a full-time job all by itself. Customers have elevated expectations and the website has to match that.  Small ...

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SCOTCH PLAINS, NJ -- The text message was straight and to the point. “Hey they have all of our (expletive) and we can’t get it out.” That certainly got John Mooney’s attention. Then the TAPinto Scotch Plains/Fanwood franchisee saw a post on Facebook and started asking some ...

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Many news publishers are struggling to produce enough advertising dollars to be sustainable, with many now erecting paywalls or going the non-profit route to attempt to stay in business. However, publications would be wise to think about what advantages that they can bring to a potential advertiser ...

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PRINCETON, NJ -- Richard Rein had a 4-month plan.  He was going to work with a Princeton University professor, who was teaching a class on expository writing.  After that, head north. “My original plan was to move to New York City where the action was,” Rein said. That was nearly 4 decades ...

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NEW PROVIDENCE, NJ - You already have a fancy website your customers use.  It's a crucial aspect of building your business.  But alone, it likely won't be enough to get the job done.  Business owners need to invest in content marketing. Think of it like this: the owner of a pizza restaurant ...

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WESTFIELD, NJ - For Jackie Lieberman, owner and publisher of TAPinto Westfield, the mission is pretty simple. “This is really important work,” Lieberman says when talking about this year’s election.  She says it’s important to “give people the information they need to make informed choices on a ...

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