When selling your home, you know having high-quality photos is key to getting the attention of potential buyers. However, the photos are only what catch their attention initially; if you do not have an interesting description to go with those photos, they are likely to scroll to the next house in their search results.

Your listing description tells the story of your home, and a well-written description can help make your home stand out. It needs more than just "two bedrooms, one bath, granite countertops in the kitchen" to stand out. These pointers can help you craft a narrative for your home description, making it stand out and connect with potential buyers.

The Headline

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Make your headline short but descriptive, to compel the buyer to keep reading. Instead of "Two-Bedroom in Seattle," include something about the home or its location; try "Downtown Seattle home with stunning view of Space Needle." The description is interesting and shows the buyer something unique and interesting about the home.

Always make sure you highlight any unique features in the home, they can help draw the interest of buyers. If you can, put them in the headline; if they do not fit in the headline, get them into the opening statement.

Opening Statement

The opening statement is where you can showcase some of the features that did not fit in your headline. "This spacious, single-family brick home in Seattle is in a fantastic location downtown and features a recently updated kitchen." Some of the popular features that can be included in the opening statement are:

  •         Garage, including size
  •         Renovated kitchen
  •         Private backyard or landscaping
  •         Near public transit
  •         Parking, in city listings this can be key
  •         The view


The kitchen is one of the most important parts of the home, so take time to elaborate on it. If there are any ungraded appliances, list the brand names. Take time to include features like a large island, granite countertops, or a double oven.

Hardwood flooring is popular, but instead of simply calling it that, described it by the type of wood it is made of.

If the home has any energy-efficient upgrades, list those specifically. If it has any smart electronics, list them specifically as well. Listing these things in detail can help get you interest from buyers.

The potential negatives in the home need to be spun in a positive light, which can be tricky. If there is no yard, you can call it low-maintenance; a small bedroom as a home office; lacking natural light can help someone save on cooling costs during the summer months.

The Neighborhood

Selling your home is about more than the home itself. There is an entire community outside your door, and you are selling that too. If your home is near parks, walking or biking trails, bodies of water, shopping, or restaurants, you should include a little about those. The nearby schools are also good to include, for those with children.


Using the right keywords is vital to selling your home. They can invoke feelings of wonder and curiosity, or they can completely put someone off from buying your home.

Keywords to Use:

  •         Captivating
  •         Luxurious
  •         Impeccable
  •         Stainless Appliances
  •         Remodel
  •         Upgrade
  •         Tile
  •         Upgraded or updated
  •         Landscaped
  •         Granite
  •         Heated floors
  •         Studio in garage or shed

Keywords to Avoid:

  •         TLC
  •         Fixer-Upper
  •         Investment
  •         Opportunity
  •         Bargain
  •         Potential
  •         Cosmetic
  •         Nice
  •         Must-see


Make the home description as descriptive as possible, without being overly descriptive; try to leave something open to the imagination for buyers. Try to make your descriptions complement your photos. Before your description is submitted, always get a second opinion and make sure you proofread it.

Todd Wilkinson is the Founder and Owner of FonHome Realty.  FonHome is a customer-centric brokerage where our clients are in control and our experienced agents are respected for providing the positive and exciting experience the real estate transaction should be. Todd is an accomplished real estate investor with an undergraduate degree in Financial Economics and a Masters’s degree in Business Administration.  Todd has held senior management and executive-level positions with the world’s two largest retailers and a successful startup venture.  Todd has served terms on the University of Arkansas Advisory Board and is actively involved with the St. Theresa School in Kenilworth.  Todd opened his own brokerage after feeling underserved in his personal experiences with real estate transactions and wanted a firm whose mission was on serving the fiduciary responsibilities guaranteed to the Buyer and Seller.  Contact Todd today for a free Comparable Market Analysis for your home or for advice on beginning your search for a new home at www.fonhomerealty.com.