Ocean County, NJ- On Thursday evening, on the beach of Asbury Park, the management of local minor league Philadelphia Phillies Single A affiliate made some game changing announcements with the help of their iconic mascot Buster and the world renown Phillies Phanatic. In addition to Shore Town Baseball's managing partner Art Matin and BlueClaws Team President Joe Ricciutti announcing that they have officially exercised their option to extend their lease at their Lakewood Stadium through 2031, a new name and look will hit the field for the upcoming season. 

A Marching band helped roll out the rebranding of the team as the Jersey Shore BlueClaws . The new identity has  a determined crab surfing and boogie boarding, a celebration of the Jersey Store lifestyle. The updated lettering inspired by lettering seen on Jersey Shore boardwalks. In an effort to continue the tradition of making the colors representative of the shore, Phillies Red, Dark Atlantic Blue, Crab Blue and Golden Yellow make up the club's new official colors. The BlueClaws are the only professional sports team to use this color combination. A trip to the park has been popular with families and visitors to the area, offering fan favorite Thirsty Thursday, Friday Night Fireworks and game ticket promotions.


Martin reflected on the emphasis that the team has put on their location, “Shore Town Baseball has added a mini golf course, boardwalk game area, and Biergarten  over the last  seasons to help bring the ‘Shore feeling’ to the ballpark. The Jersey Shore BlueClaws is the natural next step. We couldn’t be more excited.”He also mentioned that even without a season, First Energy Park in Lakewood held over 40 events during the COVID19 crisis, hosting Last Dance High School ball games, festivals, movie nights and proms. The park is hosting a BooClaws Spooktacular event including a costumer parade, screening of Hocus Pocus and trick or treating on October 30. To find more about the event and other BlueClaws activities happening here.