Health & Wellness

AT&T "It Can Wait" Video Filmed in West Caldwell; Mayor and Council Comment on Dangers of Distracted Driving

The Unseen | It Can Wait | AT&T: "You're Never Alone on the Road" Credits: AT&T
7d4a5654a893d1229034_Screen_Shot_2016-09-08_at_11.21.38_PM.jpg
The Unseen | It Can Wait | AT&T: "You're Never Alone on the Road" Credits: AT&T
7d4a5654a893d1229034_Screen_Shot_2016-09-08_at_11.21.38_PM.jpg

WEST CALDWELL, NJ — AT&T recently used the streets of West Caldwell to film an informational video for its “It Can Wait” distracted-driving campaign.

This week, Mayor Joseph Tempesta, Jr. and Council President Joseph Cecere, who is also the chairman of the West Caldwell public safety committee, supported what Cecere described as a disturbing but impactful video and the message that it conveys: that “you’re never alone on the road” and that “distracted driving is never OK.”

The campaign, which is on a mission to reach 16-million pledges in 2016, asks the nation to take a pledge promising to: care for those around them and put the phone down while driving; to share the message that “distracted driving is never okay; and to be aware that a driver is never alone on the road.

Sign Up for E-News

“We may be heading to different destinations, but we are all on this road together,” the campaign states. “Take the pledge to never drive distracted and join the movement to help save lives.”

According to AT&T’s “It Can Wait,” 95 percent of drivers disapprove of distracted driving, yet it causes more than 431,000 per year. More than 10-million pledges have already been made to grow awareness about the problems of distracted driving. 

After learning about this campaign and the video that was filmed in town, Tempesta and Cecere declared that they both fully support the initiative and encouraged residents to take action.

“It is so dangerous and so distracting to text and drive that you’re literally risking not only your own life but the lives of others by even attempting to text to drive,” said Tempesta. “It is absolutely important to educate the public. Even if it’s hands free, it’s not a good idea.”

Cecere was proud to say that his new Samsung phone is made to automatically ignore messages while he is operating a vehicle. At a township council meeting on Tuesday, the public safety chairman spoke about the video and why it’s so important that residents of West Caldwell take the message into consideration as the 2016-17 school year begins.

“We live in a community where there’s not a lot of busing,” said Cecere, who was echoed by the council about the necessity of this message. “Most kids get dropped off and with the nice weather they walk to and from school. Put the cell phones down, stop calling, stop texting—pull over, make a phone call. It’s important for the safety of all residents, not just for children.”

To take the pledge, click HERE.

TAP Into Another Town's News:

Sign Up for E-News

Livingston

Nutley Police Make Arrest In Instagram School Threat Case

February 25, 2018

NUTLEY, NJ — The Nutley Police Department made an arrest in the case of an Instagram video post. An 18-year-old resident was charged with Third Degree False Public Alarm.

Joseph Rafanello, a senior at Nutley High School, was arrested and taken to Essex County Jail. The arrest followed a full investigation by the police.

Chief Thomas Strumolo stated that ...

How Do I Decide Which College to Attend?

Now that college acceptances are rolling in, how do I decide which to attend?

Your hard work in high school has paid off. You took your SAT/ACT exams, got the best grades you could, and filled out as many applications as you needed to. Acceptance letters are starting to come in and you need to make a decision on where you will go in the fall. It's hard to decide!! Here are some tips and ...

Shouts of Racial Slurs During "Black Panther" Bring Police to Sparta Theatre

February 21, 2018

SPARTA, NJ – Sparta police were called to the New Vision Sparta Theater on Sunday night because of a woman shouting slurs in a screening of Black Panther.

Former New Jersey Assembly candidate Michael Grace was in the theater when two people started yelling racial slurs including “look at these ‘n-word’” and “can you believe these ...

Upcoming Events

Carousel_image_198d9d8e60fbe2b63cf4_be01635f448f7ee17d10_flyred_photo1

Sun, February 25, 1:00 PM

CycleBar, Livingston

Cycle Red for Heart Disease to Benefit Heart ...

Giving Back

Mon, February 26, 1:30 PM

Livingston Public Library, Livingston

Monday at the Movies: WILD OATS

Arts & Entertainment

Carousel_image_b02004887cc8ae4fc9e6_35608_125981954105061_273496_n-1

Mon, February 26, 2:00 PM

Burnet Hill Elementary School, Livingston

Livingston Public Schools Presents: PRIDE Open ...

Education

Can Frelinghuysen At Least Stand with Working Families On His Way Out?

February 25, 2018

On January 29, Congressman Rodney Frelinghuysen announced his decision to retire.  Presumably he is now free to vote his conscience rather than blindly go along with his party’s agenda against the interests of the working class in America.

On February 14, he voted to support a bill that allows usurious credit card rates to apply when loans are sold from one institution to another.

NJ Acting Health Commissioner Cites Inglemoor as Example of Best Practices in Flu Prevention

February 22, 2018

LIVINGSTON, NJ — With one of the worst flu seasons in recent history taking a daily toll across the nation, New Jersey Acting Health Commissioner Dr. Shereef Elnahal visited Inglemoor Rehabilitation and Care Center this week to meet residents and praise clinical staff for their success at keeping the flu at bay.

"There are best practices that Inglemoor has already implemented ...

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  

 

The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...