Business & Finance

BID Presents Sidewalk Sign Proposal to Livingston Council

21b077a970315a1f85bd_cc46cd8636ed7745a9a6_stock_image_-_business_-_v1.jpg
21b077a970315a1f85bd_cc46cd8636ed7745a9a6_stock_image_-_business_-_v1.jpg

LIVINGSTON, NJ – Members of the Livingston Business Development District (BID) attended Monday night’s council meeting to present their proposal for business sidewalk sign use in town.

Mayor Rudy Fernandez explained that, about two years ago, after meeting with business owners and finding out what they wanted, the town passed an ordinance outlining sign usage. The BID was then asked to follow up with the regulations of the ordinance to refine it and to make sure it coincided with an aesthetic plan for the streetscape.

Presenting the plan were BID members Peter Schofel and Beth Lippman.

Sign Up for E-News

“The purpose of these signs is really to help drive business and to help business--and that is what we are here for--and we talk about the balance of helping business but not having signs all over our streetscapes,” said Lippman.

“The BID feels that sidewalk signs are very important and integral for the enhancement to the businesses in town, added Schofel. “We want to compliment the streetscape and not have signs over take it.”

In the BID’s proposal, “sandwich” or sidewalk signs would be available by permit only. The permit would be issued by the building department and available to property owners at an annual fee of $100. Schofel said they decided to give the permits to the landowners to create “self-regulation.”

He said, “Some landlords won’t want to go through the trouble, unless tenants push them to do it, so we think the number of the signs will diminish.”

We have a number of landlords on our committee and they are for this idea,” added Lippman. “The landlords want to decide who can use the signs and for how long.”

Another stipulation limited the number of signs available for each building to one.  In this scenario, the landowner will decide who gets the sign and for how long during the yearly term of the permit.  For example, they can assign it to the tenant on a monthly, quarterly or annual basis.

Schofel said that during discussion, some BID members questioned whether one sign per building was enough, especially for properties that have multiple restaurants.  “We went back and forth on it and decided to defer to the council for their opinion,” he said. “I can see that having a lot of value, you look at the good down town restaurants and they are settled next to each other.”

Another possible exception to the rules would be for areas where there is no street traffic such as the back part of the Walgreens complex.

To stay constant with the design of the streetscape, signs will also have to be approved by the BID before placement.  To make this easier for businesses, the BID came up with several styles of signs that business owners could choose from.

“The key to remember as you read through this is, is that the focus of this is for promotional purposes – it’s not just to have another sign for your store,” Schofel told the council.

“It’s to use it to bring people into your store,” Lippman said, “if you have a sale for example.”

In addition to the main points discussed with the council, the sidewalk sign proposal also limited sign visibility to regular business hours and sign content to promotional information only (no contact information such as telephone numbers, websites, or hours of operation).

TAP Into Another Town's News:

Sign Up for E-News

Livingston

Evolve Cycle And Fitness Presale Happening Now!

May 18, 2018

CALDWELL, NJ - Evolve Cycle and Fitness is now offering 10 classes for only $90. That’s only $9 a class when you purchase before its official Grand Opening on Friday, June 1, 2018. 

Only two weeks left to take advantage of this limited time offer! Call Martha at 973-979-5919 or click here to sign up.

Evolve Cycle and Fitness is a Premier Fitness Boutique ...

Save Up To 20% at CNP Treasures

WEST ORANGE, NJ — Are you still looking for the perfect gift for your mom or that special someone in your life for Mother's Day? Then CNP Treasures has you covered! Save up to 20% at CNP Treasures located at 14 Northfield Ave in West Orange.

Come by this weekend so we can help you find the perfect gift! Offer expires Sunday, May ...

Upcoming Events

Mon, May 21, 1:30 PM

Livingston Public Library, Livingston

Monday at the Movies: VICTORIA AND ABDUL

Arts & Entertainment

Carousel_image_858d52d71559e8db11c1_35608_125981954105061_273496_n-1

Thu, May 24, 6:30 PM

Heritage Middle School , Livingston

Livingston Public Schools Presents: 6th to 7th ...

Education

Carousel_image_27a1c651521c971f9a4d_1cdb218c0a6934197fac_b2a4cff22151f502f44b2552724bef71_xl

Thu, May 24, 7:00 PM

Livingston Public Library, Livingston

Understanding Hearing Loss

Health & Wellness

Montclair HS Student Reported Sexual Assault in All-Gender Bathroom, Officials Say

May 17, 2018

MONTCLAIR, NJ - According to published reports on Wednesday, Montclair Police officials are investigating allegations of sexual assault reported to have occurred in a bathroom at Montclair High School.

Montclair police officials state that officers received a report about an incident at the high school of a sexual nature that occurred around 3:18 p.m. on Monday. The ...

Still Time to Register for Livingston's Fall Intown Soccer

May 14, 2018

LIVINGSTON, NJ — Although a late fee may be applied as of May 13, registration is still open for the Fall 2018 Intown Soccer season in Livingston, including the high school co-ed program.

Livingston Soccer Club's (LSC) Intown program is all about sportsmanship, making friends, getting some exercise and learning a bit about soccer along the way. LSC provides the following ...

Funnel Cloud Appears over South Plainfield

May 16, 2018

SOUTH PLAINFIELD, NJ - A line of heavy thunderstorms roared through South Plainfield on Tuesday evening with a resident capturing a funnel cloud twisting down west and north of Spring Lake Park. The photo captures the funnel cloud, which can be seen in the left-hand side of the photo above.

The photo also captures a school bus driving by, and the South Plainfield Volunteer Fire ...

Please Sponsor Livingston's 82nd Annual Fourth of July Celebration!

May 7, 2018

Dear Livingston Friends:

Fourth of July always brings plenty of family activities for our entire town: the auto show, rides, swim contests, children’s entertainment, food provided by Dinosaur BBQ and others, Beer & Wine Café with live music, Main Stage show featuring Livingston’s own Epic Soul, and our Township’s always fabulous fireworks spectacular.

As a ...

Avenging Movie Credits

Warning! Nothing you read here will spoil Avengers: Infinity Wars because I didn’t understand it.

As a vibrant, relevant, totally hip and “with it” dad I am proud to say that I have now seen every movie in the Marvel Cinematic Universe.  All nineteen of them.

I am less proud to admit that, of those Marvel movies that I can remember, I didn’t understand any of ...