Health & Wellness

CEO Daniel E. Straus Reflects on CareOne’s First 15 Years and the Future of Senior Care

Daniel Straus, CareOne Credits: CareOne

With the percentage of New Jersey seniors who are 65 years of age or older expected to rise to 20 percent of the total New Jersey population by 2030, coupled with widespread changes in Medicare which will impact seniors as a result of the Affordable Care Act passed last year, the demand for high quality senior care services is expected to increase dramatically.

Daniel E. Straus, president, chairman and CEO of CareOne, New Jersey’s largest family owned and operated senior care provider believes the aging demographic occurring throughout the United States represents an opportunity for healthcare providers, one that he saw coming 15 years ago when he started CareOne.

“When I started CareOne in 1998, I knew that our sub-acute care centers would fill a gap in the communities we were planning to operate in. Hospitals were facing increasing pressure to lower their length of stay to ensure financial solvency, but that meant high quality secondary care providers were needed to continue caring for patients who had the need for around the clock, complex medical management.”

Straus’ company started with four nursing and rehabilitation centers in Bergen County, and has grown today to 30 care centers spanning 11 counties. “Our model has proven to be successful, and we have expanded our service line to include not only short term rehabilitation following a hospital stay, but also assisted living communities, home care, hospice care and inpatient units known as Long Term Acute Care Hospitals, which are units CareOne operates within hospitals for patients with significant medical care needs such as ventilator management and wound care.”

CareOne admits over 20,000 patients per year throughout New Jersey and Straus states that more than 90 percent of patients admitted for medical and physical rehabilitation return to their prior living situation with marked improvement in their health.

“The healthcare landscape is changing at a rapid pace” states Straus. “The Medicare system is in need of rapid reform due to financial solvency issues, while health care technologies are enabling people to live longer with better quality of life. Our goal throughout the CareOne network has always been to provide patients and their families, insurers, physicians and hospitals a wide array of care options to address the health care needs and dynamics of an expanding senior population.”

Unlike hospitals, our nursing and rehabilitation centers have more time to successfully rehabilitate patients to ensure they return home safely and recovered. Our facilities have also adapted clinically so that we are now able to offer specialized nursing services that were once only available to the hospital.”

CareOne’s spectrum of care services also ensure that care is coordinated throughout a patient's acute care episode, a strategy that was deliberate when Straus first started Care One.

Sign Up for E-News

“I recognized early on that to be successful in senior health care, you have to provide choices. It is not uncommon for a patient who comes to our nursing and rehabilitation centers after orthopedic surgery or following a stroke to have a need for assisted living, home care and even long term care somewhere down the line. By offering a broad range of care options, we are able to take the guess work and confusion out of the decision making process as well as make sure that care is coordinated appropriately throughout our continuum.”

In Livingston, for example, CareOne services include short term rehabilitation care, long term care, assisted living and specialized dementia care in a campus setting as well as a Medicare certified home care and hospice company.

In the past year, several New Jersey hospitals have received approval to become “Accountable Care Organizations.” These organizations, approved by the Center for Medicare and Medicaid Services share in savings from Medicare by meeting certain quality guidelines and providing care more efficiently than in the past.

“In some sense, we have always been an accountable care organization” Straus says of CareOne. “The concept of delivering outcome oriented care in a lower cost setting is one that we embraced from day one.”

As for the future of senior healthcare in New Jersey, Straus says “I am certain the trend and demand for high quality care services will only increase. I expect to see growth in the number of patients requiring short term care in our facilities after a hospital stay, and possibly being admitted directly to our facilities instead of a hospital in certain instances. I also see the role of the patient’s primary care physician increasing with more accountability being placed on the part of the physician as it relates to patient outcomes and cost and this is a good thing.”

To learn more about CareOne and their services, visit their website at

TAP Into Another Town's News:

You May Also Be Interested In

Sign Up for E-News


Local Children Invited to Register for Essex County Summer Camps

February 19, 2018

WEST ORANGE, NJ – Children of all ages are invited to participate in spring and summer camp opportunities at the Essex County Turtle Back Zoo, Essex County Codey Arena and the Essex County Environmental Center.

The zoo has several weeklong camp adventures that will introduce children to the extraordinary world of animals, nature and science. Campers and their parents/guardians are ...

How Do I Decide Which College to Attend?

Now that college acceptances are rolling in, how do I decide which to attend?

Your hard work in high school has paid off. You took your SAT/ACT exams, got the best grades you could, and filled out as many applications as you needed to. Acceptance letters are starting to come in and you need to make a decision on where you will go in the fall. It's hard to decide!! Here are some tips and ...

NJ Governor Signs Executive Order to Fly Flags at Half-Staff to Recognize Parkland Florida Victims

February 20, 2018

New Jersey Governor Phillip D. Murphy signed Executive Order No.1 on Monday ordering the flag of the United States of America and the Flag of the State of New Jersey to be flown at half-staff to recognize and mourn the passing of the victims in Parkland, FL.

The order is for all state offices, agencies and municipalities, including schools for Tuesday, Feb. 20.

Upcoming Events


Wed, February 21, 10:00 AM

Estelle Finkel Center for Learning, Livingston

Estelle Finkel Center for Learning Presents ...


Wed, February 21, 6:00 PM

Livingston Public Library, Livingston

Free CASA Essex Volunteer Information Session

Giving Back Law & Justice


Sat, February 24, 4:00 PM

Lobby - Office Building, Livingston

Gun Violence Prevention & Congressional Candidates


Livingston Public Library Prepares for NJ Makers Day

February 12, 2018

LIVINGSTON, NJ — The Livingston Public Library will host its third annual Makers Day on Saturday, March 10. Last year, 350 people attended Livingston Library’s Makers Day and enjoyed a variety of interactive activities ranging from sewing and paper crafts to robotics and circuitry.

Makers Day is a statewide initiative designed to celebrate, promote and introduce ...

Let the Games Begin

I am truly awed by the Olympics.  Watching these superb young athletes on TV inspires me to renew my membership to the gym and pursue my lifelong dream of taking home the gold.  


The problem is that in my deluded head, I can see actually see myself standing atop the podium.  I am wrapped in a puffy designer ski coat with a huge piece of bling slung around my neck ...

In the Driver's Seat

Honey, I am going to take the Roadster out for a quick spin around the sun. I’ll be back in a few million years.


That’s nice dear. While you are out, could you pick up a gallon of milk?


In what has to be the greatest road trip of all time and space, Elon Musk, the visionary inventor, engineer, and billionaire investor loaded his very own red Tesla ...