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Jessica Marrone Parkes and Jackie Schatell

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Livingston High School Graduate's Civil War Novel Receives Rave Reviews

LIVINGSTON, NJ — Livingston High School 1984 graduate Michael Jay Nusbaum, MD, FACS, FASMBS, recently published his first fiction novel Ere Awòrán, which is in the ...

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Admit U to College

Special Announcement: Admit U Will Offer Consulting at College Application Camp, August 2015

Melanie and the Admit U Consulting team are thrilled to be partnering this summer with College Application Camp, a five-day intensive on the campus of Montclair State University. For two weeks in ...

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Livingston Community Corner

Livingston Students Receive Legislative Resolutions

LIVINGSTON, NJ - Assemblywoman Mila Jasey (D-Essex and Morris) awarded Legislative resolutions to students at Livingston High School recognizing their achievements in science, technology, ...

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Game On: College Admissions Playbook

College Benefits Research Group Quoted In Forbes

ROSELAND, NJ - Choosing the right college is an exciting moment for parents and students. But what's not exciting are the bills that come with their dream school. This is where the stress ...

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Y Works

YMCA to Host Fourth Annual Youth Appreciation Week Diversity Festival

LIVINGSTON, NJ - The West Essex YMCA is hosting a town-wide Diversity Festival, as a kick-off to this year’s Youth Appreciation Week festivities that begin on May 17 and end on May 25. The ...

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CPA Q&A

Michael H. Karu, CPA/CFF/CGMA

Michael H. Karu, CPA/CFF/CGMA is a Certified Public Accountant of the State of New Jersey and received his Certification in Financial Forensics from the American Institute of CPAs in ...

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Summit Medical Group Corner

Summit Medical Group Foundation Annual Gala to Honor Jeffrey Le Benger, Chairman & CEO

CEDAR GROVE, NJ - The Summit Medical Group Foundation (“SMGF”) is holding its annual Gala, on Saturday, June 6, at 6:00 p.m. at The Grove, located at 691 Pompton Avenue, in Cedar ...

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Discount Travel News

La Creole Beach Hotel in Gosier, Guadeloupe

Vacation Alert in Guadeloupe! $474 per week for a one bedroom suite! (Sleeps 4) Expedia is charging $1,886.31 for the exact same week. Located in the midst of the islands ...

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Featured Business Listing

Salon Profilo

Facebook

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Facebook Reduces Organic Page Reach

By JACKIE GOLDMAN-SCHATELL, CYNTHIA CUMMING

April 6, 2014 at 11:55 PM

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the http://thealternativepress.com/towns/livingston website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to http://thealternativepress.com/subscriptions/new, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here https://www.facebook.com/LivingstonTAP and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com, 201-618-7444.