Business & Finance

Facebook Reduces Organic Page Reach

April 6, 2014 at 11:55 PM

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Sign Up for E-News

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at:

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact, 201-618-7444.

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News


Livingston Cross Country's Erin Chang Named Livingston Athlete of the Week

October 19, 2016

LIVINGSTON, NJ — New to the Livingston High School cross-country team this year, freshman Erin Chang has been named Livingston Athlete of the Week.

Chang decided to try a new sport when she entered LHS this fall, and the cross-country coaches are happy she did. The freshman opened up the season by winning her first-ever 5K race, approximately 3.1 miles, in the Super Essex Conference ...

Turtle Back Zoo “BARKtoberfest” Pet Adoption Event to Benefit Friends of the Livingston Animal Shelter

October 20, 2016

WEST ORANGE, NJ – The Turtle Back Zoo welcomes Essex County residents to meet adoptable dogs, cats, puppies and kittens while supporting local animal shelters and rescue groups during “BARKtoberfest,” scheduled for Saturday, Oct. 29 from 11 a.m. to 3 p.m.

The event will take place in the Zoo’s Berson Learning Center, located directly off Northfield Avenue.

Willowbrook Mall Evacuated Due to Bomb Threat

October 12, 2016

WAYNE, NJ - A note found at Willowbrook Mall Monday evening forced an evacuation after details stated there were multiple bombs planted.

One shopper took to social media to describe her experience stating that officers rushed in with "big guns" drawn, instructing patrons to exit immediately.

After the evacuation, police officials stated that there was no threat ...

Upcoming Events


Sun, October 23, 8:00 AM

ADP Corporate Headquarters, Roseland

The 2016 Greater Northern New Jersey Heart Walk

Giving Back Sports

Sun, October 23, 11:00 AM

Reeves-Reed Arboretum, Summit

Celebrate Fall Family Festival at Reeves-Reed ...

Arts & Entertainment

Sun, October 23, 12:00 PM

Montclair Art Museum, Montclair

do it

Arts & Entertainment

Dr. Bill Kristol Speaks at Cooperman Lecture at Congregation B'nai Jeshurun

October 17, 2016

Congregation B’nai Jeshurun of Short Hills will welcome Dr. Bill Kristol as this year’s Cooperman Family Distinguished Speaker on Tuesday, October 18, at 7:30 p.m. His topic for this evening is What Do We Seek in This Election?

Dr. Kristol is the founder and the editor of the political journal the Weekly Standard.  He is a regular panelist on Fox News ...


A concussion traditionally occurs due to a force to the head or neck during a sporting activity. There are a group of symptoms that can be associated with a concussion and players, coaches and families should be aware of them.  If experienced or witnessed, then the athlete should be removed from play.  The most common early symptoms include:

1. Headache

2. Amnesia ( to the events ...

TapInto LTV: October 20th-26th

LTV's new schedule is out! And it's All About Livingston...
Your community channel televises a mix of local talk shows, sports, entertainment, town affairs and more. Plus, our new and updated Bulletin Board features info about upcoming events. Tune in to Comcast 34 or Fios 26.


Do you have an event you want to promote on ...

Why Worry?

The President of the United States and a designated Military Aide with top level security clearance are riding on Air Force One.


President: Reluctantly, I have decided to drop the bomb.


Aide: Yes, sir.  You will need this.  It’s the Nuclear Football.


President: It looks like a black briefcase with an antenna.


Aide: It is, ...

Going Toe to Toe

There are a lot of body parts I’m not particularly happy with (you thighs know who you are), but the one part of me I’ve never been bothered by is my feet. Not to be conceited, but I’ve always thought I had pretty nice feet, as far as feet go. They are not too fat or too thin, my arches are not too high or too low, and my toes all line up nicely in descending order. I ...