Business & Finance

Facebook Reduces Organic Page Reach

April 6, 2014 at 11:55 PM

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Sign Up for E-News

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the http://thealternativepress.com/towns/livingston website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to http://thealternativepress.com/subscriptions/new, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here https://www.facebook.com/LivingstonTAP and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com, 201-618-7444.

TAP Into Another Town's News:

TAP Into Another Town's News:

Sign Up for E-News

Livingston

Livingston Football's Tyrell Garnes Named First Livingston Athlete of the Week

September 19, 2016

LIVINGSTON, NJ — In a 48-7 victory over Millburn on Sept. 10, Tyrell Garnes, a junior receiver/kickoff returner for the Livingston High School football team, had four receptions for 171 yards and two touchdowns. He also had a 92-yard kickoff return for a touchdown, earning him the title of Athlete of the Week on TAPinto Livingston.

Livingston Head Coach Robert Breschard said Garnes ...

Bane Haunted House Opens its Doors this Weekend

September 24, 2016

LIVINGSTON, NJ - Halloween is just around the corner, and for those who get a thrill from being scared—Bane Haunted House opened its doors this weekend, and will remain open through Halloween. According to Jennifer Condron, who owns the attraction with her husband John, Bane is one of the first such attractions in NJ to open this early.

Bane, which is ADA accessible, will be open on ...

Police Investigate Second Attempted Luring in Roselle

September 23, 2016

ROSELLE, NJ - Another attempt to lure a youth in Roselle occurred Thursday afternoon, Sept. 22, when a 16 year old girl was approached on the 500 block of Walnut st. around 4:30p.m by a man in a silver SUV style vehicle. According to Roselle Police Chief Gerald J. Orlando, the man exited the vehicle and grabbed the girl around the waist, but the girl was able to break free and run ...

Upcoming Events

Carousel_image_f473f118712a831ccc54_db0519af515c201fa793_lgalogo4

Sat, September 24, 9:00 AM

Whippany

Open House @ Little Genius Academy of Whippany

Education

Carousel_image_01c468f5f764e9374385_blood

Sat, September 24, 10:00 AM

United Presbyterian Church, West Orange

West Orange Blood Drive 9/24

Giving Back Health & Wellness

Carousel_image_5791b7468f491eaacefb_fall_4

Sat, September 24, 11:00 AM

Essex County Environmental Center, Roseland

12th Annual Fall Family Festival **free ...

Arts & Entertainment Community Calendar Food & Drink

Livingston League of Women Voters to Host Public Debate for Livingston Board of Education

September 22, 2016

LIVINGSTON, NJ — The Livingston League of Women Voters will hold a free public debate for the Livingston Board of Education on Tuesday, Sept. 27 at 8 p.m. at the Livingston Community Center, 204 Hillside Avenue. 

Since incumbent Arthur Altman dropped out of the race this week, there are now four candidates running for two open positions: Barry Funt, Samantha ...

Why Have Pre-Season Physicals

The purpose of this annual event is to ensure the athlete is safe to play his/her sport. The idea is to identify any condition that could lead to an injury.

In the young athlete, the leading cause of death is sudden cardiac death. Screening for cardiovascular risks is a critical component.

The two parts of the pre-season screening is the history and physical. The history is a questionnaire, ...

LTV Studio Classics

In this LHS TV Studio Classic, Two students break the rules and decide to make some renovations to the LHS TV Studio. An LTV throwback from June 2014.

 

 

You’re Only as Old as You Dress

“Do you think this is too young for me?” asked a voice from behind me. I turned from the dressing room door where my teenage daughter was trying on clothes.

The “this” in question was a super-clingy, lycra mini dress in a black and purple animal print.

The “me” who was asking, was a 40-something year-old mom.

I was, quite literally, at a loss for ...