Business & Finance

Facebook Reduces Organic Page Reach

LIVINGSTON, NJ – Facebook is not what it used to be, and it's affecting its members' ability to see posts from the businesses and organizations they've signed up to receive notifications from daily.

According to Time, "Facebook has been reducing the organic reach of Pages. Even if a person “Likes” a company or organization on the social network, they’re unlikely to naturally see that Page’s content in their News Feed. In a recent study of more than 100 brand pages, Ogilvy & Mather found that companies’ posts dropped from reaching 12 percent of their followers in October to just 6 percent by February. The tech blog Valleywag reported that Facebook is planning to dial reach down to "1 percent to 2 percent of followers eventually."

Facebook did not respond to Time's request for information but did admit fans are seeing less of the businesses, groups, and pages they've signed up to see.

Sign Up for E-News

Time continued, "The typical user is inundated with 1,500 posts per day from friends and Pages, and Facebook picks 300 to present in the News Feed. Getting squeezed out are both posts from Pages and meme photos as Facebook shifts its focus to what it deems “high quality” content."

Now that Facebook is more or less choosing what will be seen on one’s pages, it is a good idea for readers of The Livingston Alternative Press to adjust how they view their hyperlocal news.

Despite the fact that TAP Livingston posts almost everything published in the award-winning hyperlocal newspaper to TAP Livingston’s Facebook page, the current Facebook presence of "840 likes" will no longer guarantee that the TAP Livingston posts will show up on a fan's feed.

The best way to read all of TAP Livingston’s new articles, in addition to manually visiting the http://thealternativepress.com/towns/livingston website is to sign up for the daily e-news blast so as to automatically receive new articles each morning in one’s inbox.

To sign up for e-news blasts, go to http://thealternativepress.com/subscriptions/new, to sign up for Livingston e-news, as well as news from any other TAP towns.

To ensure seeing TAP Livingston’s Facebook posts, go here https://www.facebook.com/LivingstonTAP and hover over the "Liked" button and make sure "Show in News Feed" or “Get Notifications” is checked off. If not a fan yet, "Like" the page and follow the instructions listed above.

Livingston PTAs, non-profits, businesses and organizations are reminded that they can submit business listings, press releases, and event listings for consideration of publication at no cost by signing up to Contribute Content by following the prompts at: http://thealternativepress.com/users/sign_in

For businesses interested in advertising on the Alternative Press of Livingston, and learning about all the concierge services that go along with it, contact jschatell@thealternativepress.com, 201-618-7444.

TAP Into Another Town's News:

Sign Up for E-News

Livingston

Livingston Ice Hockey's Chase Friedfertig Named Livingston Athlete of the Week

March 13, 2017

LIVINGSTON, NJ — Following an impressive season in which he scored his 100th career point, Livingston High School ice hockey’s Chase Friedfertig has been named Dr. Michael Rieber’s Livingston Athlete of the Week.

Friedfertig, a junior and assistant captain, totaled 105 career points by the end of the season—including 33 goals and 24 assists for his junior ...

Meet the Beloved Local Doctor Killed in Pedestrian-Vehicle Accident

March 22, 2017

ESSEX FELLS, NJ - Dr. Jan Huston, 66, who was struck and killed by a vehicle while on the sidewalk near her home in Essex Fells on Tuesday morning, was the medical director of the Breast Center at HackensackUMC Mountainside in Glen Ridge.

She was rushed to the same hospital following the accident, where she died a short time later.

Huston was the founder and director of ...

Housewives Star Identified as Owner of Burning Car Found with Dead Bodies

March 20, 2017

PATERSON, NJ - According to multiple reports, the burning car that was found in Paterson on Friday with two unidentified male bodies is registered to Housewives of NJ alum Kim DePaola.

Around 2:00 a.m. Friday morning police and fire  officials arrived to the scene of a burning Audi near the 500 block of East 28th Street in Paterson. 

Firefighters worked quickly to extinguish ...

Fair & Welcoming Resolution in Livingston

March 20, 2017

To the Editor,

America’s great strength was built on the cooperation of diverse groups, not the separation of these groups. A few weeks ago many of us filled up the room at a town council meeting to request that Livingston adopt a Fair and Welcoming Resolution. Such a resolution would express that we value our diverse community, and protect all of our residents and visitors as they go ...

Livingston Area Chamber of Commerce "Dine & Donate" at Calabria Postponed

March 14, 2017

LIVINGSTON, NJ — The Livingston Area Chamber of Commerce's (LACC) is second “dine and donate” event, originally scheduled for this Thursday, March 16, has been postponed until March 23.

The event will be held at at Calabria Restaurant & Pizzeria from 5 p.m. to 8 p.m., benefiting FlyRed for Heart Disease.

In order to have 30 percent of their check ...

WATCH: Andy's Family Music Teacher Mike Maino Performs Original Song

LIVINGSTON, NJ — Andy’s Family Music Center of Livingston is proud to highlight music teacher Mike Maino, guitarist of the popular New Jersey-based cover band “Screaming Broccoli.”

Seen above performing his original composition, “Sky Full of Dreams,” Maino has been a musician for approximately 35 years and an instructor at Andy’s for 12 years. He ...

Snow Blows

There is nothing quite so blissful as a snow day.  

 

The quiet beauty of gently falling flakes swiftly accumulating on the trees and lawns and roadways preventing any sort of travel to work.   Those two magic words:  School Closure.  Knowing that all there is to do is look out the window from your warm house and watch the clean cold blanket of winter stop all ...